Relationship Marketing
Utilizing Big Data for Marketing
Customer Acquisition Metrics
Statistical Comparisons
Overview of Marketing Performance
Create Data-Driven Marketing Strategies
Data-Driven Marketing Strategies Using Analytics
Customer Relationship
Utilizing Big Data for Marketing 
In the context of
marketing, the effective utilization of Big Data can lead to enhanced customer insights, improved decision-making, and increased competitive advantage
...Customer
Relationship Management (CRM) Systems: Platforms that help businesses manage interactions with current and potential customers
...
Customer Acquisition Metrics 
Customer acquisition metrics are key performance indicators that businesses use to evaluate the effectiveness of their
marketing and sales efforts in acquiring new customers
...Customer Lifetime Value (CLV) The total revenue that a customer is expected to generate over the entire duration of their
relationship with the company
...
Statistical Comparisons 
Evaluate the effectiveness of
marketing strategies
...Determining if there is a
relationship between customer demographics and product preferences
...
Overview of Marketing Performance 
Marketing performance refers to the measurement and analysis of marketing activities and their effectiveness in achieving business objectives
...Data Sources: Marketing performance relies on data from various sources, including web analytics, customer
relationship management (CRM) systems, and social media platforms
...
Create Data-Driven Marketing Strategies 
Data-driven
marketing strategies leverage data analysis to inform marketing decisions, optimize campaigns, and enhance customer engagement
...data-driven marketing strategies: Tool/Technology Purpose Example Customer
Relationship Management (CRM) Manage customer interactions and data throughout the customer lifecycle
...
Data-Driven Marketing Strategies Using Analytics 
Data-driven
marketing strategies leverage data analytics to enhance marketing efforts, optimize customer engagement, and drive business growth
...Marketing Several tools and technologies can assist businesses in implementing data-driven marketing strategies: Customer
Relationship Management (CRM) Systems: Tools like Salesforce and HubSpot help manage customer data and interactions
...
Customer Relationship 
Customer
relationship refers to the strategies, practices, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle
...Better Customer Insights: Understanding customer preferences and behaviors can inform product development and
marketing strategies
...
Data-Driven Marketing 
Data-Driven
Marketing refers to the process of using data analysis to inform and optimize marketing strategies and tactics
...Some of the most common sources include: Customer
Relationship Management (CRM) Systems: Tools that help manage customer interactions and data throughout the customer lifecycle
...
Metrics for Business Growth Evaluation 
Revenue Gross Profit Margin Revenue Growth Rate Customer Metrics Customer metrics are essential for understanding the
relationship between a business and its customers
...include: Inventory Turnover Ratio Order Fulfillment Cycle Time Employee Productivity Quality Control Metrics
Marketing Metrics Marketing metrics are crucial for evaluating the effectiveness of a business's marketing efforts
...
Marketing Analytics (K) 
Marketing Analytics refers to the practice of measuring, managing, and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI)
...HubSpot: An inbound marketing platform that offers analytics tools for marketing campaigns, social media, and customer
relationship management
...
Eine Geschäftsidee ohne Eigenkaptial 
Wenn ohne Eigenkapital eine Geschäftsidee gestartet wird, ist die Planung besonders wichtig. Unter Eigenkapital zum Selbstständig machen versteht man die finanziellen Mittel zur Gründung eines Unternehmens. Wie macht man sich selbstständig ohne den Einsatz von Eigenkapital? Der Schritt in die Selbstständigkeit sollte gut überlegt sein ...