Sales Data
Trends Analysis for Operational Improvement
Implementation
Financial Metrics
Customer Relationship
Segmentation
Creating Actionable Insights through Predictions
Comprehensive Overview of Market Trends
Key Machine Learning Algorithms 
Machine Learning (ML) is a subset of artificial intelligence that enables systems to learn from
data and make predictions or decisions without being explicitly programmed
...Sales forecasting, real estate pricing Logistic Regression Used for binary classification tasks, predicting the probability of a categorical outcome
...
User Analytics 
User Analytics refers to the systematic analysis of user
data to understand user behavior, preferences, and trends
...Clear Objectives: Establish what you aim to achieve with user analytics, whether it's improving user engagement or increasing
sales ...
Trends Analysis for Operational Improvement 
Improvement is a critical component of business analytics that focuses on identifying patterns and trends within operational
data to enhance performance, efficiency, and overall effectiveness
...Sales forecasting, inventory management, and demand planning
...
Implementation 
Define objectives and goals Identify stakeholders and resources Assess existing
data infrastructure Data Collection Gather relevant data from various sources Ensure data quality and integrity Store data in a centralized
...they were able to forecast demand more accurately, resulting in a 20% reduction in excess inventory and a 15% increase in
sales ...
Financial Metrics 
Inventory) / Current Liabilities Assesses a company's ability to meet short-term obligations without relying on inventory
sales ...Limitations of Financial Metrics While financial metrics are useful, they also have limitations: Historical
Data: Many metrics are based on historical data, which may not accurately predict future performance
...
Customer Relationship 
relationship refers to the strategies, practices, and technologies that companies use to manage and analyze customer interactions and
data throughout the customer lifecycle
...can be categorized into three main types: Operational CRM: Focuses on automating customer-facing processes such as
sales, marketing, and customer service
...
Segmentation 
Identifies natural groupings within
data ...Sales Strategies: Sales teams leverage segmentation to identify high-potential leads and tailor their approaches accordingly
...
Creating Actionable Insights through Predictions 
By leveraging predictive analytics, organizations can analyze historical
data to forecast future trends, behaviors, and outcomes
...Sales forecasting, financial analysis Classification Assigning items to predefined categories based on input features
...
Comprehensive Overview of Market Trends 
This involves collecting and interpreting historical
data to identify patterns and trends
...following methods are commonly used in descriptive analytics: Data Collection: Gathering data from various sources such as
sales figures, market research, and customer feedback
...
Leveraging Predictive Analytics for Strategy 
Predictive analytics is a branch of advanced analytics that uses both new and historical
data to forecast future events
...Sales forecasting, risk assessment Time Series Analysis Analyzes data points collected or recorded at specific time intervals
...
Nebenberuflich selbstständig 
Nebenberuflich selbständig ist, wer sich neben seinem Hauptjob im Anstellungsverhältnis eine selbständige Nebentigkeit begründet.