Sales Growth Rate
Performance Indicators
Performance Metrics
Analyzing Business Performance
Dashboard Metrics
Indicators
Key Performance Indicators in BI
Analyzing Customer Engagement Metrics
Business Development 
Business Development refers to the activities and processes aimed at creating
growth opportunities within an organization
...Overview Business Development can be understood as a blend of strategic analysis, marketing, and
sales ...Conversion
Rate The percentage of leads that become paying customers
...
Optimize Product Offerings This can include: Surveys and Questionnaires Focus Groups Competitor Analysis
Sales Data Analysis 2
...Geographic Location, region, climate Behavioral Purchase habits, brand loyalty, usage
rate Psychographic Lifestyle, values, personality traits 3
...Techniques for analysis include: BCG Matrix: Categorizes products into four quadrants based on market share and
growth potential
...
Performance Indicators Retail, Services Employee Turnover
Rate Indicates the rate at which employees leave the organization
...Finance, Marketing
Sales Growth Rate Tracks the increase in sales over a specific period
...
Performance Metrics Below are some of the most common categories: Financial Metrics Revenue
Growth Rate Net Profit Margin Return on Investment (ROI) Operational Metrics Efficiency Ratio Cycle Time Utilization
...Industry Common KPIs Retail
Sales per Square Foot, Inventory Turnover Manufacturing Overall Equipment Effectiveness (OEE), First Pass Yield Healthcare
...
Analyzing Business Performance Common KPIs include: KPI Description Purpose Revenue
Growth Rate The rate at which a company's revenue is increasing
...To determine the efficiency of marketing and
sales efforts
...
Dashboard Metrics Monthly
Sales Growth Operational Metrics Metrics that monitor the efficiency of day-to-day operations
...Conversion
Rate Key Performance Indicators (KPIs) KPIs are perhaps the most critical dashboard metrics, as they directly align with an organization's strategic objectives
...
Indicators Leading Employee Turnover
Rate Indicates the rate at which employees leave the organization
...Lagging
Sales Growth Rate Measures the increase in sales over a specific period
...
Key Performance Indicators in BI Quantitative KPIs Metrics that can be measured numerically, such as
sales revenue or profit margins
...Operational KPIs Metrics focused on the efficiency of day-to-day operations, such as inventory turnover
rates
...Strategic KPIs Long-term metrics aligned with broader business goals, such as market share
growth ...
Analyzing Customer Engagement Metrics metrics is essential for businesses aiming to enhance customer satisfaction, improve retention
rates, and ultimately drive
sales ...Indicates customer satisfaction and potential for
growth through referrals
...
Practical Examples of Data Analysis Techniques Example:
Sales Performance Summary Quarter Total Sales Average Order Value Q1 $200,000 $50 Q2 $250,000 $62
...Lack of product features Poor customer satisfaction scores By addressing these issues, businesses can improve retention
rates
...Performance Indicators (KPIs) A business might create a dashboard displaying key performance indicators such as: Sales
Growth Customer Acquisition Cost Net Promoter Score (NPS) Visual representations of these metrics enable stakeholders to quickly grasp performance and make data-driven
...
Selbstständig machen mit Ideen 
Der Weg in die Selbständigkeit beginnt nicht mit der Gründung eines Unternehmens, sondern davor - denn: kein Geschäft ohne Geschäftsidee. Eine gute Geschäftsidee fällt nicht immer vom Himmel und dem Gründer vor die auf den Schreibtisch ...
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