Sales Metrics
Creating Actionable Insights
Improve Business Intelligence with Data Analytics
Interpreting Business Data
Insights from Data
Visual Connections
Campaign Review
Interactive Charts Enhance Understanding
Analytics 
Power BI Integration with Microsoft products, custom visualizations, data modeling Financial reporting,
sales analysis, operational
metrics Google Data Studio Free tool, real-time collaboration, integration with Google services Marketing analytics,
...
Creating Actionable Insights 
Identifying trends and patterns in
sales data
...Monitoring KPIs and operational
metrics ...
Improve Business Intelligence with Data Analytics 
Key components of BI include: Data Mining Reporting Performance
Metrics and Benchmarking Predictive Analytics Prescriptive Analytics Role of Data Analytics in Business Intelligence Data analytics involves examining data sets to draw conclusions about the information they contain
...Sales Forecasting, Risk Assessment Prescriptive Analytics Suggests actions based on data analysis to achieve desired outcomes
...
Interpreting Business Data 
Sales figures, revenue, expenses Qualitative Data Descriptive data that can be observed but not measured
...methods used to interpret business data: Descriptive Statistics: Summarizes data sets to provide a quick overview of key
metrics such as mean, median, and mode
...
Insights from Data 
Sales reports, performance
metrics Diagnostic Analysis Examines data to understand why something happened
...
Visual Connections 
Sales comparisons, survey results Line Graphs Ideal for showing trends over time
...Correlation analysis, performance
metrics Tools for Data Visualization Numerous tools are available to assist analysts in creating effective visual connections
...
Campaign Review 
Key Performance Indicators (KPIs):
Metrics used to measure the success of the campaign
...Social Media Campaign A retail company launched a social media campaign aimed at increasing brand awareness and driving
sales during the holiday season
...
Interactive Charts Enhance Understanding 
Application Finance Visualizing stock market trends and performance
metrics ...Retail Monitoring
sales data and inventory levels
...
Business Optimization 
Increased Revenue Optimized processes can enhance
sales and customer satisfaction, leading to higher revenue
...Data Analysis: Utilizing data analysis tools to assess performance
metrics and identify areas for improvement
...
How to Use Machine Learning for Marketing 
various sources, such as: Customer databases Website analytics Social media interactions Email marketing
metrics Once collected, data should be cleaned and preprocessed to ensure accuracy and consistency
...Common models include: Regression Models: For predicting continuous outcomes, such as
sales revenue
...
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