Sales Optimization
Improving Marketing with Data Mining
Analyze Pricing Strategies
Profitability
Driving Growth through Analysis
Financial Strategy
Building Competitive Advantage through Predictions
Demand Generation
Predictive Data Analysis 
Sales Forecasting Predicting future sales trends based on historical sales data
...Marketing Campaign
Optimization Analyzing customer data to enhance the effectiveness of marketing campaigns
...
Improving Marketing with Data Mining 
cross-selling Regression Analysis Modeling the relationship between variables Forecasting
sales based on marketing spend Time Series Analysis Analyzing data points collected or recorded at specific time intervals Tracking
...Campaign
Optimization Data mining helps in analyzing the effectiveness of marketing campaigns
...
Analyze Pricing Strategies 
Market Demand: Analyzing consumer behavior and demand elasticity helps determine how price changes will affect
sales ...Price
Optimization Models Mathematical models that determine the optimal price point to maximize profit
...
Profitability 
Analysis Techniques Businesses employ various techniques to analyze profitability: Break-even Analysis: Determines the
sales volume at which total revenues equal total costs
...Pricing
Optimization: Using data-driven insights to set optimal prices that maximize profit margins
...
Driving Growth through Analysis 
Key Components of Business Analytics Data Collection: Gathering relevant data from various sources including
sales, customer interactions, and market trends
...Starbucks Food and Beverage Geospatial Analytics for store location
optimization ...
Financial Strategy 
prescriptive analytics into financial strategy allows organizations to make better decisions based on predictive models and
optimization techniques
...aspects of this integration include: Data Collection: Gathering relevant financial data from various sources, such as
sales, expenses, and market trends
...
Building Competitive Advantage through Predictions 
Sales Sales teams can benefit from predictive models that identify high-potential leads and forecast sales performance
...Supply Chain Management Predictive analytics helps in demand forecasting, inventory
optimization, and logistics planning
...
Demand Generation 
particularly in the realm of prescriptive analytics, where data-driven insights are used to inform marketing strategies and optimize
sales processes
...Search Engine
Optimization (SEO): Optimizing online content to improve visibility in search engine results
...
Drive Business Growth through Analytics 
It is often used for forecasting
sales and customer behavior
...Optimization Finding the best solutions to business problems by analyzing the models and determining the most effective actions
...
Leveraging Data Analytics 
Sales reports, customer behavior analysis Diagnostic Analytics Examines data to identify reasons for past outcomes
...Operations: Supply chain
optimization, inventory management, and process improvement
...
Geschäftsiee und Selbstläufer 
Der Weg in die eigene Selbständigkeit beginnt mit einer Geschäftsidee u.zw. vor Gründung des Unternehmens. Ein gute Geschäftsidee mit neuen und weiteren positiven Eigenschaften wird zur
"Geschäftidee u. Selbstläufer" ...