Sales Performance Metrics
Customer Insight Generation
Creating Competitive Advantage with BI
Implementations
Techniques for Building Predictive Models
Framework
Actionable Insights
Crafting Effective Predictive Analytics Strategies
Visualizing Financial Data for Decision Making 
Trend Identification: Charts and graphs can reveal trends over time, helping analysts forecast future
performance ...Tracking stock prices or
sales growth
...Analyzing performance
metrics across different regions
...
Customer Insight Generation 
This practice is essential for businesses aiming to enhance their customer experience, improve product offerings, and drive
sales ...Key
Metrics in Customer Insight Generation To effectively generate customer insights, businesses should focus on several key metrics: Customer Satisfaction Score (CSAT): Measures how satisfied customers are with a product or service
...Web Analytics Software: Google Analytics and Adobe Analytics provide insights into website
performance and customer behavior
...
Creating Competitive Advantage with BI 
Performance Metrics and Benchmarking: Tools that help organizations measure their performance against industry standards
...Increased
sales and customer loyalty
...
Implementations 
Risk management, predictive maintenance, and
sales forecasting
...Model Evaluation: Assess the model's
performance using
metrics such as accuracy, precision, and recall
...
Techniques for Building Predictive Models 
Sales forecasting, risk assessment Simplicity, ease of interpretation Logistic Regression A regression analysis used for prediction of outcome of a categorical dependent variable based on one or more predictor variables
...Feature Engineering: Creating new variables based on existing data to improve model
performance ...Model Evaluation
Metrics Evaluating the performance of predictive models is essential to ensure reliability
...
Framework 
Evaluation
Metrics Criteria for measuring the effectiveness of the framework
...Financial Analysis Frameworks help in evaluating financial
performance, risk assessment, and investment strategies
...Data Sources:
Sales data, supplier lead times, and seasonal trends
...
Actionable Insights 
Actionable insights are findings derived from data analysis that can be directly applied to improve decision-making and business
performance ...Sales Data Information on sales transactions that can reveal trends and patterns in purchasing behavior
...Website Analytics
Metrics from website traffic and user behavior that help optimize online presence
...
Crafting Effective Predictive Analytics Strategies 
Model Evaluation: Assessing the model's
performance using
metrics such as accuracy, precision, recall, and F1 score
...Forecasting
sales based on historical data
...
Parameters 
They can include data points such as customer demographics,
sales figures, and product features
...Informed Decision-Making: Parameters help businesses make data-driven decisions based on quantifiable
metrics ...Parameter tuning, also known as hyperparameter optimization, is the process of adjusting the parameters of a model to improve its
performance ...
Data Reporting 
By transforming raw data into meaningful insights, organizations can assess
performance, identify trends, and make informed strategic decisions
...Commonly used in
sales forecasting and risk management
...Changing Business Needs: Evolving business requirements can necessitate frequent adjustments to reporting formats and
metrics ...
Geschäftsiee und Selbstläufer 
Der Weg in die eigene Selbständigkeit beginnt mit einer Geschäftsidee u.zw. vor Gründung des Unternehmens. Ein gute Geschäftsidee mit neuen und weiteren positiven Eigenschaften wird zur
"Geschäftidee u. Selbstläufer" ...