Sales Process
Measuring Key Business Performance
Develop Effective Business Strategies using Data
Data-Driven
Identify Performance Gaps
Visual Analytics
Analytics Framework
Discovery
Data Trends 
Seasonal
sales spikes during holidays
...Artificial Intelligence and Machine Learning AI and machine learning are transforming data analysis by automating the
process and improving accuracy
...
Measuring Key Business Performance 1 Types of KPIs Quantitative KPIs: These are measurable and can be expressed in numbers, such as
sales revenue or customer acquisition cost
...Data Collection: Establish
processes for collecting accurate and timely data
...
Develop Effective Business Strategies using Data can utilize data analytics, particularly business analytics and prescriptive analytics, to enhance their strategic planning
processes
...Collect Relevant Data Gather data from various sources, including: Internal Data:
Sales records, customer databases, and operational data
...
Data-Driven The term Data-Driven refers to a decision-making
process that is guided by data analysis and interpretation
...Increased
sales and customer loyalty
...
Identify Performance Gaps Identifying performance gaps is a critical
process in the field of business analytics, particularly within the realm of prescriptive analytics
...Overview Performance gaps can arise in various areas of a business, including
sales, customer service, production, and employee performance
...
Visual Analytics Data Analysis: The
process of inspecting, cleansing, transforming, and modeling data to discover useful information, inform conclusions, and support decision-making
...Sales Tracking sales performance and forecasting future sales trends
...
Analytics Framework This framework encompasses a variety of methodologies, tools, and
processes that enable businesses to make data-driven decisions
...Monthly
sales reports, customer demographics analysis Predictive Analytics Uses statistical models and machine learning techniques to forecast future outcomes based on historical data
...
Discovery In the context of business, "discovery" refers to the
process of uncovering insights and information that can drive strategic decision-making
...This can include
sales data, customer feedback, market research, and social media analytics
...
Data Mining for Market Basket Analysis The insights gained from market basket analysis can lead to increased
sales and improved customer satisfaction
...Process of Market Basket Analysis The process of conducting market basket analysis typically involves the following steps: Data Collection: Gather transaction data from point-of-sale systems, e-commerce platforms, or other sources
...
Data-Driven Strategies Data-driven strategies encompass a variety of techniques and methodologies that integrate data into the decision-making
process ...Sales reports and customer behavior analysis
...
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