Sales Tax
Client Relationships
Leveraging Data for Decisions
Data Mining Techniques for Effective Communication
Insights Framework
Delivery
Supporting Strategic Alignment with Analytics
Data Applications
Search Analytics 
Integration with Other Data Sources: Combining search analytics with other data types, such as social media and
sales data, can be difficult but is essential for comprehensive analysis
...
Operational Metrics 
Marketing,
Sales Return on Investment (ROI) A measure of the profitability of an investment
...
Client Relationships 
Effective management of client relationships can lead to improved
sales, better client retention, and increased profitability
...
Leveraging Data for Decisions 
Sales forecasting, risk assessment
...
Data Mining Techniques for Effective Communication 
Sales forecasting, trend analysis Text Mining Extracting useful information from unstructured text data
...
Insights Framework 
Type Description Internal Databases Data generated within the organization, such as
sales records and customer databases
...
Delivery 
Physical Media: Distribution of CDs, vinyl, or cassettes through retail outlets or direct
sales ...
Supporting Strategic Alignment with Analytics 
Used Outcome Company A Retail Prescriptive Analytics Increased
sales by 20% through optimized inventory management
...
Data Applications 
Applications include
sales forecasting and risk assessment
...
Streamline Resource Management 
Resource Planning (ERP) Systems ERP systems integrate all facets of an operation, including planning, purchasing, inventory,
sales, marketing, finance, and human resources into a single system
...
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