Sas Text Analytics
Key Findings from Customer Surveys
Big Data Trends
Enhancing Customer Insights with Big Data
Utilizing Machine Learning for Predictions
Reports
Applications of Data Mining in Marketing
Data Mining for Understanding Customer Preferences
Importance of Context in Data Visualization 
Data visualization is a crucial aspect of business
analytics that enables stakeholders to interpret complex data sets through graphical representations
...Contextualize with
Text: Accompany visualizations with explanatory text that outlines the context, methodology, and conclusions
...
Big Data and Customer Engagement 
As companies strive to understand their customers better and tailor their offerings, Big Data
analytics has emerged as a powerful tool to achieve this goal
...Variety: Data comes in different formats, including
text, images, videos, and more, necessitating diverse analytical approaches
...
Key Findings from Customer Surveys 
Customer surveys are a vital tool in the field of business
analytics, particularly in the area of descriptive analytics
...communication preferences revealed the following insights: Email: 52% Social Media: 25% Phone Calls: 15%
Text Messages: 8% 3
...
Big Data Trends 
organizations strive to harness the power of Big Data, several trends have emerged that are shaping the landscape of business
analytics ...Natural Language Processing (NLP) Analyzing
text data from social media and customer feedback
...
Enhancing Customer Insights with Big Data 
In the contemporary business landscape, the integration of big data
analytics has revolutionized how organizations understand and engage with their customers
...Variety: The different types of data, including
text, images, videos, and sensor data
...SAS A software suite used for advanced analytics, business intelligence, and data management
...
Utilizing Machine Learning for Predictions 
Image classification,
text categorization Neural Networks Computational models inspired by human brain networks, capable of capturing complex patterns in data
...Machine learning (ML) has emerged as a transformative technology in the field of business, particularly in the realm of business
analytics and predictive analytics
...
Reports 
Appendices Additional material that supports the report but is not included in the main
text ...They are widely used in various fields, including business
analytics, to inform decision-making and provide insights based on data analysis
...
Applications of Data Mining in Marketing 
1 Techniques Natural Language Processing (NLP): Enables the analysis of
textual data from reviews, social media, and surveys
...Predictive
Analytics Predictive analytics utilizes historical data to forecast future outcomes
...
Data Mining for Understanding Customer Preferences 
Text Mining: This involves analyzing unstructured text data from sources like customer reviews and social media to extract insights about customer sentiments and preferences
...Data mining is a powerful analytical tool used in various fields, particularly in business
analytics, to extract valuable insights from large datasets
...
Customer Behavior Analysis 
Customer Behavior Analysis is a critical aspect of business
analytics that focuses on understanding the preferences, motivations, and purchasing habits of consumers
...
Nebenberuflich (z.B. mit Nebenjob) selbstständig u. Ideen haben
Der Trend bei der Selbständigkeit ist auf gute Ideen zu setzen und dabei vieleich auch noch nebenberuflich zu starten - am besten mit einem guten Konzept ...
Nebenberuflich selbstständig 
Nebenberuflich selbständig ist, wer sich neben seinem Hauptjob im Anstellungsverhältnis eine selbständige Nebentigkeit begründet.