Segmentation
Business Insights through Statistics
Descriptive Analytics
The Role of Data Analytics in Business
Business Evaluation
Analysis
Research
Predictive Analytics Framework
Importance of Data in Business 
Function Application of Data Marketing Target audience
segmentation, campaign performance analysis, and customer behavior prediction
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Business Insights through Statistics applications across various business functions: Marketing In marketing, statistical analysis is used to: Analyze customer
segmentation and targeting
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Descriptive Analytics (K)
Segmentation Dividing data into groups based on specific criteria
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The Role of Data Analytics in Business Application Marketing Targeted advertising and customer
segmentation Finance Risk assessment and fraud detection Operations Supply chain optimization
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Business Evaluation Tools used may include: Market
Segmentation Porter’s Five Forces Model PESTEL Analysis (Political, Economic, Social, Technological, Environmental, Legal) 3
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Analysis Common applications include: Sales forecasting Risk assessment Customer
segmentation Prescriptive Analysis Prescriptive analysis recommends actions based on data insights
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Research Customer
segmentation, fraud detection
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Predictive Analytics Framework Marketing: Targeted marketing campaigns based on customer
segmentation and behavior prediction
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Key Considerations for Successful Data Mining Common objectives may include: Improving customer
segmentation Enhancing product recommendations Identifying market trends Reducing churn rates 2
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Understanding Marketing Campaign Metrics Segmentation: Analyze metrics by different audience segments to identify specific trends
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