Social Media Analytics
Managing Big Data for Business Success
Enhancing Customer Experience
Data
The Future of Big Data
Overview of Marketing Performance
Processing
Data Innovation
AI for Performance Measurement 
This area of study combines elements of business
analytics, machine learning, and data science to provide organizations with insights that drive decision-making and improve operational efficiency
...of Natural Language Processing (NLP): NLP will allow for better analysis of unstructured data such as customer reviews and
social media feedback
...
Big Data Network 
This concept is crucial in the realm of business
analytics, as it enables organizations to derive actionable insights from complex datasets
...Key Components Data Sources: Various sources generate big data, including
social media, IoT devices, transaction records, and more
...
Managing Big Data for Business Success 
managing big data effectively, the tools and techniques available, and best practices for businesses looking to leverage big data
analytics ...Volume: Refers to the amount of data generated from various sources such as
social media, transaction records, and IoT devices
...
Enhancing Customer Experience 
In the realm of business
analytics, text analytics plays a significant role in understanding customer sentiments and preferences, enabling organizations to tailor their services and products effectively
...Experience Text analytics is a powerful tool that helps businesses analyze unstructured data, such as customer reviews,
social media posts, and feedback forms
...
Data 
In the realm of business
analytics and statistical analysis, data plays a crucial role in understanding market trends, customer behavior, and operational efficiency
...Examples include
social media posts, emails, and multimedia content
...
The Future of Big Data 
Increased Data Volume: The amount of data generated is expected to grow exponentially, driven by the proliferation of IoT devices,
social media, and online transactions
...Real-Time
Analytics: Businesses will increasingly demand real-time data analytics to make timely decisions, leading to the rise of streaming analytics technologies
...
Overview of Marketing Performance 
provides an overview of marketing performance, its key components, metrics, and methodologies used in the field of business
analytics, specifically in descriptive analytics
...performance relies on data from various sources, including web analytics, customer relationship management (CRM) systems, and
social media platforms
...
Processing 
Processing in the context of business
analytics and machine learning refers to the methods and techniques used to manipulate, analyze, and derive insights from data
...Stream Processing: Continuous input of data is processed in real-time, often used in scenarios involving IoT and
social media analytics
...
Data Innovation 
It encompasses a range of techniques and methodologies in the field of Business
Analytics, particularly focusing on Data Mining and advanced analytics
...contribute to its effectiveness: Data Collection: Gathering data from various sources, including internal systems,
social media, and IoT devices
...
Crafting Predictive Models with Real-Time Data 
In the context of business
analytics, it allows organizations to forecast trends, customer behavior, and operational efficiencies
...Identify Data Sources: Determine which real-time data sources will be utilized, such as
social media, IoT devices, or transaction records
...
Selbstständig mit einem Selbstläufer 
Der Weg in die Selbständigkeit beginnt mit einer Geschäftsidee und nicht mit der Gründung eines Unternehmens. Ein gute Geschäftsidee mit innovationen und weiteren positiven Eigenschaften wird zum "Geschäftidee Selbstläufer" ...