Social Media Data
Insight Extraction
Improving Customer Insights Through Analytics
Real-Time Analytics for Business Decisions
Consumer Behavior
Predictive Analytics and Market Trends
Understanding Customer Needs with BI
Strategies for Effective Text Analytics
Key Considerations in Predictive Analytics 
utilizes statistical algorithms and machine learning techniques to identify the likelihood of future outcomes based on historical
data ...External Data Data sourced from outside the organization, such as market research,
social media, and public databases
...
Evaluate Market Opportunities 
Organizations utilize a combination of
data analysis techniques, market research, and strategic planning to make informed decisions about entering new markets or expanding existing operations
...Social: Cultural trends, demographics, and lifestyle changes
...including: Customer feedback and surveys Sales data and performance metrics Market research reports Social
media analytics Advanced analytics techniques, such as predictive modeling and machine learning, can also be employed to forecast market trends and consumer behavior
...
Insight Extraction 
crucial process in the field of business analytics and text analytics, which involves deriving meaningful information from raw
data, particularly unstructured text data
...Some notable examples include: Marketing: Understanding customer sentiment and preferences through
social media analysis and feedback
...
Improving Customer Insights Through Analytics 
By leveraging
data analytics, organizations can better understand consumer behavior, preferences, and trends, enabling them to make informed decisions and enhance customer experiences
...Website and
social media analytics
...
Real-Time Analytics for Business Decisions 
Real-time analytics refers to the process of continuously inputting
data into an analytics system, allowing businesses to derive insights and make decisions instantly
...Collection: The process begins with the collection of data from diverse sources such as IoT devices, web applications, and
social media platforms
...
Consumer Behavior 
It involves the analysis of both the psychological and
social factors that influence buying behavior
...Consumer Behavior Various research methods are employed to study consumer behavior, including: Surveys: Collecting
data directly from consumers through questionnaires
...Some emerging trends include: Digital Influence: The impact of social
media and online reviews on consumer purchasing decisions
...
Predictive Analytics and Market Trends 
branch of advanced analytics that uses various statistical techniques, including machine learning, predictive modeling, and
data mining, to analyze current and historical facts to make predictions about future events
...of Predictive Analytics Data Collection: Gathering relevant data from various sources, including internal databases,
social media, and market research
...
Understanding Customer Needs with BI 
Intelligence (BI) is a set of technologies, processes, and practices that help organizations collect, analyze, and present business
data ...Sentiment Analysis: Analyzing customer reviews and
social media mentions to gauge customer sentiment towards products and services
...
Strategies for Effective Text Analytics 
Text analytics, a subset of business analytics, involves the process of deriving meaningful insights from unstructured text
data ...Activity Description Data Sourcing Gather data from various sources such as
social media, customer feedback, and internal documents
...
Customer Journey 
Advertising,
Social Media, Content Marketing Consideration The customer evaluates different options available in the market
...used tools include: Customer Relationship Management (CRM) Systems: These tools help track customer interactions and
data throughout the journey
...
Selbstständig mit einem Selbstläufer 
Der Weg in die Selbständigkeit beginnt mit einer Geschäftsidee und nicht mit der Gründung eines Unternehmens. Ein gute Geschäftsidee mit innovationen und weiteren positiven Eigenschaften wird zum "Geschäftidee Selbstläufer" ...