Social Media Engagement
Data-Driven Decision Making
Using Visuals to Drive Insights
Overview of Marketing Performance
Developing Data-Driven Business Strategies
Data Integration
Customer Analytics
Strategic Insights
Tutorial Videos 
Community
Engagement: Many tutorial videos foster a sense of community among viewers, encouraging discussions and collaborations
...Promote Your Video: Share your tutorial on
social media and relevant forums to reach a wider audience
...
Data-Driven Decision Making 
Social media engagement, live sales data Tools and Technologies for DDDM To implement DDDM effectively, organizations rely on various tools and technologies that facilitate data collection, analysis, and visualization
...
Using Visuals to Drive Insights 
Aesthetic Appeal Well-designed visuals can capture attention and enhance
engagement ...Marketing analytics, web traffic analysis, and
social media reporting
...
Overview of Marketing Performance 
performance relies on data from various sources, including web analytics, customer relationship management (CRM) systems, and
social media platforms
...HubSpot: A comprehensive marketing, sales, and service platform that offers tools for tracking marketing performance and customer
engagement ...
Developing Data-Driven Business Strategies 
Identify Data Sources: Determine the data sources that will provide the necessary information for analysis, such as CRM systems,
social media, and market research
...Improved viewer
engagement and reduced churn rate
...
Data Integration 
social media, third-party APIs)
...Customer Relationship Management: Combining customer data from different channels helps improve customer
engagement and service
...
Customer Analytics (K) 
Data Collection The process of gathering data from various sources such as transactions, surveys, and
social media ...Healthcare: Healthcare providers analyze patient data to improve care delivery and patient
engagement ...
Strategic Insights 
Market research,
social media analytics, economic indicators Customer Data Information collected from customers
...Analyzed viewing habits and preferences Enhanced recommendation algorithm, leading to increased user
engagement Starbucks Customer loyalty Utilized customer feedback to tailor rewards programs Increased customer
...
Transforming Businesses with Predictions 
of Predictive Analytics Data Collection: Gathering relevant data from various sources, including internal databases,
social media, and customer interactions
...Higher viewer
engagement and reduced churn
...
Creating Data-Driven Business Models 
Common data sources include: Customer relationship management (CRM) systems
Social media platforms Website analytics tools Sales and transaction data Market research and surveys 3
...program and mobile app to analyze customer purchasing habits, allowing them to tailor marketing campaigns and improve customer
engagement ...
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