Social Media Monitoring
Drive Competitive Intelligence with Data
Assessing Customer Feedback for Insights
Customer Analysis
The Role of Data in Business Strategy
Analyzing Marketing Trends
Gathering Insights from Customer Feedback
Identifying Emerging Trends
Data Mining Techniques for Social Impact 
recent years, the application of data mining techniques has expanded beyond traditional business contexts and into the realm of
social impact
...For example, classifying social
media posts as positive, negative, or neutral
...Environment
Monitoring environmental changes Informed policy-making for sustainability and conservation efforts
...
Data Analysis Techniques for Content Strategy Key performance indicators (KPIs) include: Traffic Sources Conversion Rates
Social Media Shares Return on Investment (ROI) 6
...Continuous
monitoring and adjustment based on data insights will ensure that content strategies remain relevant in an ever-evolving digital landscape
...
Drive Competitive Intelligence with Data include: Data Collection: Gathering information from various sources, including public records, industry reports, and
social media ...Monitoring: Continuously tracking competitors and market changes to stay updated
...
Assessing Customer Feedback for Insights Product reviews on retail websites
Social Media Comments Feedback shared by customers on social media platforms
...Social Listening:
Monitoring social media channels for mentions of the brand and customer sentiments
...
Customer Analysis Customer Feedback: Collecting and analyzing feedback through surveys, reviews, and
social media to gauge customer satisfaction and areas for improvement
...Google Analytics, Adobe Analytics Social Media Analysis
Monitoring social media interactions to understand customer sentiment
...
The Role of Data in Business Strategy Unstructured Data Data that does not have a pre-defined structure, such as
social media posts and emails
...Social Media:
Monitoring social media platforms for customer feedback and engagement
...
Analyzing Marketing Trends Social Media Analysis:
Monitoring social media platforms to gauge public sentiment and emerging trends
...
Gathering Insights from Customer Feedback Product testing sessions, service feedback sessions
Social Media Comments and interactions on social media platforms
...Social Media Analysis:
Monitoring social media platforms for customer sentiments and feedback
...
Identifying Emerging Trends Social Trends: Evolving societal norms and values that influence consumer choices
...Social Listening Social listening involves
monitoring social
media platforms and online forums to gauge consumer sentiment and emerging topics of interest
...
Customer Feedback Product reviews on e-commerce sites
Social Media Feedback Comments, likes, and shares on social media platforms
...Social Listening:
Monitoring social media channels for mentions and discussions about the brand
...
Mc Shape Eisenach 
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MC Shape Eisenach / Eröffnung: 01.11.2019
Neue Wiese 1
99817 Eisenach
Telefon: 0159 01274432
E-Mail: eisenach@mcshape.com
Website: https://www.mcshape.com
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