Social Services
Enhancing Customer Engagement
Lead Generation
Value Creation
Mining Unstructured Data with Text Analytics
Studies
Big Data and Customer Journey Mapping
Customer Insights
Text Mining for Identifying Business Opportunities 
analytics, text mining plays a crucial role in identifying business opportunities by analyzing unstructured data sources such as
social media, customer feedback, and market reports
...Understanding: Text mining helps organizations understand customer needs and preferences, enabling them to tailor products and
services accordingly
...
Enhancing Customer Engagement Improved Customer Insights: Engaging customers provides valuable feedback that can be used to refine products and
services ...Utilization of
social media, email, and mobile apps
...
Lead Generation development and marketing that involves identifying and attracting potential customers or clients for a business's products or
services ...into two main types: Inbound Lead Generation: This approach focuses on attracting leads through content marketing,
social media, search engine optimization (SEO), and other online strategies
...
Value Creation Social Value Creation: Involves generating positive social impacts, such as improving community welfare or environmental sustainability
...Description Example Innovation Developing new products or
services that meet customer needs
...
Mining Unstructured Data with Text Analytics Unlike structured data, which is easily searchable in databases, unstructured data can include text files, emails,
social media posts, images, and videos
...Customer Sentiment Analysis: Companies analyze customer feedback and reviews to gauge sentiment and improve products and
services ...
Studies Marketing Understanding customer sentiment and preferences through
social media analysis
...Patel (2022), researchers explored the use of text classification algorithms to detect fraudulent transactions in financial
services ...
Big Data and Customer Journey Mapping attributes, often referred to as the "Three Vs": Volume: The sheer amount of data generated from various sources such as
social media, websites, and transactional systems
...Forecast demand for products or
services ...
Customer Insights These insights are crucial for businesses to tailor their products,
services, and marketing strategies to meet customer expectations effectively
...Social Media Monitoring: Tracking social media channels for customer sentiments and trends
...
Client Engagement Multi-Channel Communication Engaging clients through various platforms (email,
social media, phone)
...Improved products and
services based on client needs
...
Feedback Customer Feedback Information provided by customers regarding their experiences with products or
services ...Social Media Monitoring: Analyzing comments and discussions on social media platforms to gauge public sentiment
...
Selbstständig machen mit Ideen 
Der Weg in die Selbständigkeit beginnt nicht mit der Gründung eines Unternehmens, sondern davor - denn: kein Geschäft ohne Geschäftsidee. Eine gute Geschäftsidee fällt nicht immer vom Himmel und dem Gründer vor die auf den Schreibtisch ...
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