Survey
Data-Driven Product Development
Constructs
Business Reporting Techniques
Data Mining for Analyzing Brand Perception
Graphic Storytelling
User Insights
Customer Behavior Analysis
Visualizing Data Effectively 
Case Study 2: Customer Satisfaction Analysis A service-oriented business used Power BI to analyze customer satisfaction
survey results
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Data Collection Primary Data Collection
Surveys and Questionnaires Interviews Focus Groups Observations Secondary Data Collection Published Research Market Reports Government Publications
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Data-Driven Product Development Survey Tools: Platforms like SurveyMonkey and Typeform are used to gather customer feedback
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Constructs Survey scores, Net Promoter Score (NPS), customer retention rates
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Business Reporting Techniques Presenting
survey results, market analysis
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Data Mining for Analyzing Brand Perception Text Mining Text mining is essential for analyzing unstructured data, such as customer reviews, social media posts, and
survey responses
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Graphic Storytelling Sales comparisons,
survey results
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User Insights Method Description Advantages Disadvantages
Surveys Questionnaires designed to gather user feedback on products and services
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Customer Behavior Analysis Methods of Customer Behavior Analysis There are several methods used in customer behavior analysis, including:
Surveys and Questionnaires: Collecting direct feedback from customers about their preferences and experiences
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Customer Feedback feedback can be categorized into several types: Type Description Example
Surveys Structured questionnaires that gather quantitative and qualitative data
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Eine Geschäftsidee ohne Eigenkaptial 
Wenn ohne Eigenkapital eine Geschäftsidee gestartet wird, ist die Planung besonders wichtig. Unter Eigenkapital zum Selbstständig machen versteht man die finanziellen Mittel zur Gründung eines Unternehmens. Wie macht man sich selbstständig ohne den Einsatz von Eigenkapital? Der Schritt in die Selbstständigkeit sollte gut überlegt sein ...
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