Survey Platforms
Customer Satisfaction Metrics
Needs
Interaction Metrics
Brand Performance
Tools
Statistical Analysis for Consumer Insights
Analyzing Customer Feedback
Customer Satisfaction Metrics 
It is calculated based on a simple
survey question asking customers how likely they are to recommend the company on a scale of 0 to 10
...Online Reviews: Monitoring online reviews and ratings on
platforms such as Yelp, Google Reviews, and social media
...
Needs Surveys and Questionnaires: Collecting quantitative data on needs from a broader audience
...Customer Relationship Management (CRM) Systems:
Platforms that manage customer interactions and data
...
Interaction Metrics gathered from sources such as website analytics, social media
platforms, email marketing campaigns, and customer feedback
surveys
...
Brand Performance Customer Feedback and
Surveys Collecting customer feedback through surveys, interviews, and focus groups can provide qualitative insights into brand performance
...Social Media Metrics Social media
platforms provide valuable data regarding brand performance through metrics such as: Engagement Rate: Likes, shares, and comments on posts
...
Tools Tool Name Description Key Features
Survey Tools
Platforms for creating and distributing surveys to collect feedback
...
Statistical Analysis for Consumer Insights Helps in understanding consumer preferences from
survey data
...Social Media: Gathering insights from interactions and engagements on social
platforms ...
Analyzing Customer Feedback Type Description Examples
Surveys Structured questionnaires designed to gather quantitative data
...Score (CSAT) Reviews Unstructured feedback provided by customers on various
platforms ...
Feedback Strategies Market Research: Feedback gathered through
surveys, focus groups, and other research methods to understand market trends and consumer behavior
...Social Media Monitoring: Monitoring and analyzing feedback from social media
platforms to gauge public sentiment and brand perception
...
Data Collection Primary Data Collection
Surveys and Questionnaires Interviews Focus Groups Observations Secondary Data Collection Published Research Market Reports Government Publications
...Data Collection Tools and Technologies With advancements in technology, numerous tools and
platforms are available to facilitate data collection: Survey Tools: Platforms like Google Forms and SurveyMonkey allow businesses to create and distribute surveys easily
...
Data Mining for Analyzing Brand Perception Text Mining Text mining is essential for analyzing unstructured data, such as customer reviews, social media posts, and
survey responses
...various data sources, including: Data Source Description Social Media
Platforms like Facebook, Twitter, and Instagram provide real-time feedback and discussions about brands
...
Nebenberuflich (z.B. mit Nebenjob) selbstständig u. Ideen haben 
Der Trend bei der Selbständigkeit ist auf gute Ideen zu setzen und dabei vieleich auch noch nebenberuflich zu starten - am besten mit einem guten Konzept ...
Nebenberuflich selbstständig
Nebenberuflich selbständig ist, wer sich neben seinem Hauptjob im Anstellungsverhältnis eine selbständige Nebentigkeit begründet.
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