Total Return
Metrics for Tracking Business Performance
Performance Metrics for Effective Strategies
Performance Measurements
Metrics
Understanding Shareholder Value Creation
Financial Performance Trends Over Time
Performance Metrics for Growth Evaluation
Metrics for Tracking Business Performance 
Some common financial metrics include: Revenue: The
total income generated by the business
...Return on Investment (ROI): The ratio of net profit to the initial investment
...
Performance Metrics for Effective Strategies 
Customer Lifetime Value (CLV) Estimates the
total revenue a business can expect from a customer throughout their relationship, guiding decisions on customer retention and loyalty programs
...Return on Investment (ROI) Measures the profitability of an investment or initiative by comparing the return generated to the cost incurred
...
Performance Measurements 
Financial Metrics Measure the financial health and performance of the organization, such as revenue, profit margin, and
return on investment
...Customer Lifetime Value (CLV): Estimates the
total revenue a business can expect from a customer over their lifetime
...
Metrics 
Financial Metrics: Indicators that assess the financial health of an organization, such as revenue, profit margins, and
return on investment (ROI)
...Total Sales and Marketing Expenses / Number of New Customers Customer Lifetime Value (CLV) Estimates the total revenue a business can expect from a single customer account
...
Understanding Shareholder Value Creation 
It refers to the ability of a company to generate
returns for its shareholders through the efficient use of resources and strategic decision-making
...Market Capitalization: Reflects the
total value of a company as determined by the stock market
...
Financial Performance Trends Over Time 
time Profit Margin Ratio of net income to revenue, indicating the company's profitability
Return on Investment (ROI) Measure of the return generated on an investment relative to its cost Debt-to-Equity Ratio Ratio of a company's
total debt to
...of the return generated on an investment relative to its cost Debt-to-Equity Ratio Ratio of a company's
total debt to its shareholders' equity, indicating its financial leverage Tools and Techniques for Analyzing Financial Performance Trends Business analytics and financial
...
Performance Metrics for Growth Evaluation 
Profit Margin Calculates the percentage of profit a company earns from its
total revenue
...Return on Investment (ROI) Evaluates the profitability of an investment relative to its cost
...
Evaluating Business Metrics for Performance 
the most common metrics include: Revenue Growth Profit Margin Customer Acquisition Cost Customer Lifetime Value
Return on Investment (ROI) Employee Productivity Using Metrics to Drive Performance Businesses can leverage performance metrics to drive improvements and optimize their operations
...to acquire a new customer Helps assess marketing and sales effectiveness Customer Lifetime Value
Total revenue generated from a customer over their lifetime Guides customer retention strategies and investment decisions Return on Investment (ROI) Ratio
...
Data Metrics 
Sales growth percentage
Return on Investment (ROI) A measure of the profitability of an investment relative to its cost
...Net profit divided by
total investment Net Promoter Score (NPS) A metric that gauges customer loyalty and satisfaction
...
Performance Metrics in Marketing Analytics 
Click-Through Rate (CTR) The percentage of people who clicked on a specific link or ad out of the
total number of people who viewed it
...Return on Investment (ROI) The ratio of the net profit generated from a marketing campaign to the cost of the campaign
...
Eine Geschäftsidee ohne Eigenkaptial 
Wenn ohne Eigenkapital eine Geschäftsidee gestartet wird, ist die Planung besonders wichtig. Unter Eigenkapital zum Selbstständig machen versteht man die finanziellen Mittel zur Unternehmensgründung. Wie macht man sich selbstständig ohne den Einsatz von Eigenkapital? Der Schritt in die Selbstständigkeit sollte wohlüberlegt sein ...