Up Selling
Applications of Data Mining in Marketing
Progress
Applications of AI in Marketing
Analyze Pricing Strategies
Impacts
Data Mining for Enhancing Brand Loyalty
Data Mining and Customer Insights
Outcomes 
A 25% improvement in cross-
selling success rates
...
Applications of Data Mining in Marketing 
Enhanced cross-
selling opportunities
...
Progress 
music production, making it accessible to all Online Distribution Platforms for sharing and
selling music online Transformed the music business model, enabling independent artists 2
...
Applications of AI in Marketing 
Technique Description Programmatic Advertising Automated buying and
selling of ads in real-time using AI algorithms
...
Analyze Pricing Strategies 
pricing strategies: Cost-Plus Pricing: This strategy involves adding a markup to the cost of goods sold to determine the
selling price
...This may involve
updating marketing materials, training sales staff, and communicating with customers about the new pricing
...
Impacts 
Strategic Positioning: Data analysis informs strategic positioning by uncovering unique
selling propositions (USPs)
...
Data Mining for Enhancing Brand Loyalty 
Understanding the relationship between product purchases and enhancing cross-
selling strategies
...
Data Mining and Customer Insights 
Market Basket Analysis Analyzing purchase patterns to understand product associations and improve cross-
selling ...
Dependencies 
include: Market Basket Analysis: Identifying products that are frequently purchased together, which can inform cross-
selling strategies
...Continuous Monitoring: Regularly review and
update models to ensure they remain relevant in changing business environments
...
Analyzing Big Data in Retail 
Customer segmentation, cross-
selling opportunities
...
Nebenberuflich (nebenbei) selbstständig m. guten Ideen
Der Trend bei der Selbständigkeit ist auf gute Ideen zu setzen und dabei vieleich auch noch nebenberuflich zu starten - am besten mit einem guten Konzept ...