Validity
Data Quality for Predictive Insights
Data Quality Management in BI Systems
Building a Data Analysis Framework
Variables
Data Integrity
Insights Evaluation
Data Quality Best Practices
Considerations 
Validity: Data should be collected and processed in a manner that aligns with its intended use
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Data Exploration 
Bias: Analysts may unintentionally introduce bias into their exploration process, affecting the
validity of their findings
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Data Quality for Predictive Insights 
Validity The extent to which data conforms to defined formats and standards
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Data Quality Management in BI Systems 
Data
Validity The extent to which data conforms to the defined formats and standards
...
Building a Data Analysis Framework 
Ensure Data Quality: Prioritize data accuracy and reliability to enhance the
validity of insights
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Variables 
Missing Data: Missing values in variables can lead to biased results and affect the
validity of analyses
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Data Integrity 
Logical Integrity Maintains the correctness and
validity of data within a database, ensuring that data relationships are consistent
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Insights Evaluation 
Quantitative Analysis Quantitative analysis involves statistical methods to assess the
validity and reliability of insights
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Data Quality Best Practices 
Validity The extent to which data conforms to defined formats and rules
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Data Quality 
Validity The degree to which data conforms to defined rules or constraints
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