Website Analytics
Data Mining for Enhancing User Engagement
Competitive Metrics
Data Mining for Understanding Customer Preferences
Analyzing Business Performance
Interactions
Visualizing Customer Journey with Data
Establishing a Data Analysis Process
Data Visualization in Practice 
Data visualization is a crucial aspect of business
analytics, enabling organizations to interpret complex datasets and make informed decisions
...Heat Map Uses color to represent data values in a matrix Visualizing customer activity on a
website Dashboard A collection of visualizations providing an overview of key metrics Executive summary of business performance
...
Data Mining for Enhancing User Engagement Data mining is a powerful analytical tool used in business
analytics to extract valuable insights from vast amounts of data
...Time on Site The average duration a user spends on a
website ...
Competitive Metrics Web
Analytics: Utilizing web analytics tools can help assess online performance metrics, including
website traffic and conversion rates
...
Data Mining for Understanding Customer Preferences Data mining is a powerful analytical tool used in various fields, particularly in business
analytics, to extract valuable insights from large datasets
...Web Analytics Data collected from
website interactions, including page views, click-through rates, and user navigation paths
...
Analyzing Business Performance Microsoft Power BI A business
analytics service that provides interactive visualizations and business intelligence capabilities
...Google Analytics A web analytics service that tracks and reports
website traffic
...
Interactions Understanding these interactions is crucial for effective business
analytics and data analysis, as they provide valuable insights into behaviors, preferences, and trends
...Online Chat Real-time text communication through a
website or application, often for customer support
...
Visualizing Customer Journey with Data website, social media, customer service) Emotions and pain points 2
...Microsoft Power BI: A business
analytics tool that provides interactive visualizations and business intelligence capabilities
...
Establishing a Data Analysis Process Data Data obtained from outside the organization, including market research, industry reports, and social media
analytics ...Quantitative Data Numerical data that can be measured and analyzed statistically, such as sales figures and
website traffic
...
Understanding Consumer Purchase Patterns Web
Analytics: Using tools to track online consumer behavior, including
website visits, click-through rates, and conversion rates
...
Key Indicators These indicators are widely used in business
analytics and business intelligence to provide insights into various aspects of operations, finance, and customer behavior
...Customer Acquisition Cost (CAC) Conversion Rate Return on Advertising Spend (ROAS)
Website Traffic Growth Importance of Key Indicators Key indicators serve several important purposes in business: Performance Measurement: They provide a clear
...
Selbstständig machen mit Ideen 
Der Weg in die Selbständigkeit beginnt nicht mit der Gründung eines Unternehmens, sondern davor - denn: kein Geschäft ohne Geschäftsidee. Eine gute Geschäftsidee fällt nicht immer vom Himmel und dem Gründer vor die auf den Schreibtisch ...
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