Words
Text Analytics in Content Marketing Strategies
Framework
Communication
Data Mining Techniques for Text Classification
Feedback Analysis
Textual Insights Extraction
Language Processing
Enhancing Brand Reputation Through Text Analysis 
Keyword Extraction Extracts significant
words or phrases from text
...
Text Analytics in Content Marketing Strategies 
Sentiment Analysis The process of determining the emotional tone behind a series of
words, used to understand customer opinions
...
Framework 
Text Preprocessing: Cleaning and preparing the text data, which may involve tokenization, stemming, and removing stop
words ...
Communication 
Non-Verbal Communication: Body language, facial expressions, and gestures that convey messages without spoken
words ...
Data Mining Techniques for Text Classification 
Transformers: A state-of-the-art architecture that excels in understanding the context of
words in relation to each other
...
Feedback Analysis 
methods used to analyze feedback: Sentiment Analysis: A technique used to determine the emotional tone behind a series of
words ...
Textual Insights Extraction 
Keyword Extraction: Identifies significant
words or phrases within the text that capture the main ideas
...
Language Processing 
Description Tokenization The process of breaking text into individual
words or phrases, known as tokens
...
Textual Analysis for Marketing 
Keyword Extraction Identifies significant
words or phrases that capture the essence of the content
...
Understanding Brand Perception Through Text 
Sentiment Analysis The process of determining the emotional tone behind a series of
words ...
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