Collecting Customer Data
Customer Analysis
Tracking Key Metrics for Business Success
Data Experiences
Analyzing Customer Behavior Patterns
Customer Insights Framework
Text Analysis Best Practices
Metrics Metrics
Key Assessments 
These assessments can be categorized into various areas such as financial performance, operational efficiency,
customer satisfaction, and employee engagement
...provides unique insights into different aspects of a business, helping organizations identify strengths and weaknesses and make
data-driven decisions
...These assessments typically involve
collecting feedback through surveys, reviews, and customer interactions
...
Customer Analysis 
Customer analysis is a critical aspect of business analytics that focuses on understanding customer behaviors, preferences, and trends
...Customer Feedback:
Collecting and analyzing feedback through surveys, reviews, and social media to gauge customer satisfaction and areas for improvement
...Google Forms, SurveyMonkey
Data Mining Analyzing large datasets to discover patterns and relationships
...
Tracking Key Metrics for Business Success 
By analyzing
data and metrics, businesses can identify trends, patterns, and areas that need attention
...Customer Acquisition Cost (CAC) The cost of acquiring a new customer, including marketing and sales expenses
...should include: Identifying key metrics relevant to the business Setting specific targets and goals for each metric
Collecting and analyzing data on a regular basis Using tools and software to automate data collection and analysis Communicating results and insights to relevant stakeholders
...
Data Experiences 
Data Experiences refer to the holistic understanding and interaction that businesses have with their data
...This concept encompasses the processes of
collecting, analyzing, and utilizing data to enhance decision-making, improve
customer experiences, and drive strategic business initiatives
...
Analyzing Customer Behavior Patterns 
Analyzing
customer behavior patterns is a crucial aspect of business analytics that enables organizations to understand how customers interact with their products and services
...By examining these patterns, businesses can make
data-driven decisions to enhance customer satisfaction, increase sales, and improve overall performance
...Customer Behavior Various methods are employed to analyze customer behavior patterns, including: Surveys and Feedback:
Collecting direct feedback from customers helps understand their preferences and experiences
...
Customer Insights Framework 
The
Customer Insights Framework is a structured approach used by businesses to gather, analyze, and interpret customer
data to enhance decision-making and improve customer experiences
...By systematically
collecting, analyzing, and acting on customer data, organizations can foster stronger relationships, drive innovation, and achieve sustainable growth
...
Text Analysis Best Practices 
Text analysis, a subset of business analytics, involves the extraction of meaningful information from text
data ...As businesses increasingly rely on data-driven insights, effective text analysis becomes essential for understanding
customer sentiments, market trends, and operational efficiencies
...Surveys
Collecting responses from customers through structured questionnaires
...
Metrics Metrics 
metrics measure the efficiency and effectiveness of business operations, such as production output, inventory turnover, and
customer satisfaction
...Importance of Metrics Metrics Metrics metrics are essential for businesses to monitor their performance and make
data-driven decisions
...Establish a system for
collecting and analyzing data related to these metrics
...
Customer Loyalty Evaluation Techniques 
Customer loyalty is a crucial aspect of any business, as it directly impacts the company's revenue and long-term success
...Customer Feedback Analysis Customer feedback analysis involves
collecting and analyzing feedback from customers through various channels such as surveys, reviews, and social media
...not capture reasons for satisfaction Customer Segmentation Allows for targeted marketing Requires
data analysis and segmentation Customer Feedback Analysis Provides direct insights from customers Interpreting feedback can be subjective Overall,
...
Feedback 
In the context of business analytics and text analytics, feedback refers to the information provided by users or
customers regarding their experiences, opinions, and suggestions about a product, service, or process
...Informed Decision-Making:
Data collected from feedback can be analyzed to inform strategic decisions, ensuring that businesses are aligned with customer needs
...Methods for
Collecting Feedback There are various methods businesses can use to collect feedback from customers: Method Description Advantages Surveys Structured questionnaires sent to customers
...
Nebenberuflich (nebenbei) selbstständig m. guten Ideen
Der Trend bei der Selbständigkeit ist auf gute Ideen zu setzen und dabei vieleich auch noch nebenberuflich zu starten - am besten mit einem guten Konzept ...