Collecting Customer Data
Creating Business Goals Through Metrics
Evaluation Results
Customer Satisfaction
Business Insights
Business Performance Indicators Explained
Enhance Customer Experience
Data Mining for Customer Insights
The Role of Data in Business Strategy 
In today's digital age,
data has become a crucial asset for organizations seeking to enhance their business strategy
...It allows organizations to: Identify market trends and
customer preferences Enhance operational efficiency Mitigate risks and uncertainties Drive innovation and product development Improve customer engagement and satisfaction 2
...Transaction Data:
Collecting data from sales and financial transactions
...
Creating Business Goals Through Metrics 
regularly monitoring them, businesses can identify areas of improvement, optimize processes, and make strategic decisions based on
data-driven insights
...Whether the goal is to increase revenue, improve
customer satisfaction, or enhance operational efficiency, having clearly defined objectives is essential for success
...This involves
collecting data, interpreting the results, and identifying trends and patterns that can inform decision-making
...
Evaluation Results 
By
collecting and analyzing
data, organizations can identify strengths and weaknesses, opportunities for improvement, and potential risks
...Common performance metrics include: Revenue growth Profit margin
Customer satisfaction Employee productivity Market share By tracking these metrics, businesses can evaluate their performance and make data-driven decisions to drive growth and success
...
Customer Satisfaction 
Customer satisfaction is a key performance indicator that measures how products or services supplied by a company meet or surpass customer expectations
...Satisfaction Businesses can adopt various strategies to enhance customer satisfaction: Gather Feedback: Regularly
collecting customer feedback through surveys and reviews helps identify areas for improvement
...Customer Satisfaction Descriptive analytics plays a crucial role in understanding customer satisfaction by analyzing historical
data to identify trends and patterns
...
Business Insights 
By analyzing
data and metrics, businesses can gain valuable insights into their operations,
customers, and market trends
...In the business context, analytics involves
collecting, processing, and interpreting data to understand various aspects of the organization's performance
...
Business Performance Indicators Explained 
This allows them to make
data-driven decisions and optimize their operations for better results
...Customer KPIs: Customer-focused indicators track customer satisfaction, retention rates, and customer acquisition costs
...By
collecting and analyzing KPI data, organizations can gain valuable insights into their performance and identify trends and patterns that can inform strategic decisions
...
Enhance Customer Experience 
Enhancing
customer experience (CX) is a strategic approach that businesses adopt to improve the interactions and overall satisfaction of their customers
...Feedback Mechanisms Implementing systems for
collecting and analyzing customer feedback to drive improvements
...The integration of prescriptive analytics allows businesses to not only analyze past
data but also to predict future behaviors and recommend actions to optimize customer interactions
...
Data Mining for Customer Insights 
Data mining for
customer insights is a critical discipline within the broader field of business analytics
...Privacy Concerns:
Collecting and analyzing customer data raises ethical and legal issues regarding privacy
...
Data Collection 
Data collection is a systematic process of gathering information from various sources to facilitate analysis, decision-making, and strategic planning within a business context
...Market Understanding: Data collection helps businesses understand
customer preferences, market trends, and competitive landscapes
...Privacy Concerns:
Collecting personal data raises ethical issues and compliance with regulations such as GDPR
...
Market Research 
research is a crucial component of business strategy that involves gathering and analyzing information about target markets,
customers, competitors, and industry trends
...several types of market research that businesses can utilize to gather valuable insights: Primary Research: Involves
collecting data directly from the source through surveys, interviews, observations, etc
...
Franchise ohne Eigenkapital 
Der Start per Franchise beginnt mit der Auswahl der Geschäftsidee unter Berücksichtigung des Eigenkapital, d.h. des passenden Franchise-Unternehmen. Eine gute Geschäftsidee läuft immer wie von ganz alleine - ob mit oder ohne eigenes Kapitial. Der Franchise-Markt bietet immer wieder Innnovationen - so auch Franchise ohne Eigenkapital...