Customer Acquisition Cost
Key Metrics for Decision Making
Enabling Data-Driven Sales Techniques
Measuring Key Business Performance
Data Metrics
Business Metrics
Overview of Marketing Performance
Summarizing Business Performance Metrics
Metrics 
In a business context, metrics can take various forms, including financial ratios, operational statistics, and
customer satisfaction scores
...Customer Lifetime Value (CLV) Marketing Metrics Conversion Rate
Cost Per
Acquisition (CPA) Return on Advertising Spend (ROAS) Importance of Metrics Metrics are vital for several reasons: Performance Measurement: Metrics
...
Analyzing Marketing Effectiveness with Data effectiveness refers to the ability of a marketing campaign to achieve desired outcomes, such as increased sales, brand awareness, or
customer engagement
...Importance Return on Investment (ROI) The ratio of net profit to the
cost of the marketing campaign
...Customer
Acquisition Cost (CAC) The total cost of acquiring a new customer
...
Key Metrics for Decision Making against goals Identify trends and patterns Allocate resources effectively Improve operational efficiency Enhance
customer satisfaction Types of Key Metrics Key metrics can be categorized into several types, each serving a specific purpose in decision-making:
...Gross Profit Margin: Indicates the percentage of revenue that exceeds the
cost of goods sold (COGS)
...Customer
Acquisition Cost (CAC): The cost associated with acquiring a new customer
...
Enabling Data-Driven Sales Techniques Data-driven sales techniques leverage data analytics to make informed decisions that enhance sales performance and optimize
customer interactions
...Customer
Acquisition Cost (CAC) The total cost of acquiring a new customer
...
Measuring Key Business Performance 1 Types of KPIs Quantitative KPIs: These are measurable and can be expressed in numbers, such as sales revenue or
customer acquisition cost ...
Data Metrics Customer Metrics: Metrics that provide insights into customer behavior and satisfaction
...Return on Investment (ROI) A measure of the profitability of an investment relative to its
cost ...Important customer metrics include: Customer
Acquisition Cost (CAC): The cost associated with acquiring a new customer
...
Business Metrics Business metrics can be categorized into several types, including: Financial Metrics Operational Metrics
Customer Metrics Marketing Metrics Sales Metrics 1
...A measure of the profitability of an investment, calculated as the gain or loss from an investment relative to its
cost ...Customer
Acquisition Cost (CAC) The cost associated with acquiring a new customer, including marketing and sales expenses
...
Overview of Marketing Performance Common metrics include return on investment (ROI),
customer acquisition cost (CAC), and conversion rates
...
Summarizing Business Performance Metrics These metrics provide insights into various aspects of a business, including financial health, operational efficiency,
customer satisfaction, and market performance
...Return on Investment (ROI) Measure of the profitability of an investment (Net Profit /
Cost of Investment) × 100 Current Ratio Liquidity measure of a company's ability to pay short-term obligations Current Assets / Current Liabilities
...Percentage of visitors completing a desired action (Conversions / Total Visitors) × 100 Cost per
Acquisition (CPA) Average cost to acquire a customer Total Marketing Spend / Total New Customers Return on Marketing Investment (ROMI)
...
Analyze Marketing Performance using Data Enhanced
Customer Insights: Data analysis provides insights into customer behavior, preferences, and demographics, allowing for more targeted marketing strategies
...Importance Return on Investment (ROI) The ratio of net profit to the
cost of the marketing campaign
...Customer
Acquisition Cost (CAC) The total cost of acquiring a new customer
...
Selbstständig machen mit Ideen 
Der Weg in die Selbständigkeit beginnt nicht mit der Gründung eines Unternehmens, sondern davor - denn: kein Geschäft ohne Geschäftsidee. Eine gute Geschäftsidee fällt nicht immer vom Himmel und dem Gründer vor die auf den Schreibtisch ...
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