Customer Goals
Key Performance
Indicators
Strategy
Building a BI Strategy for Growth
Performance Review
Metrics
Key Metrics for Decision Making
Relevance 
Understanding relevance is essential for making informed decisions and achieving strategic
goals ...Competitive Advantage: Businesses that leverage relevant data can gain insights into market trends and
customer preferences, leading to a competitive edge
...
Key Performance 
Performance Indicators Performance Measurement: KPIs allow organizations to measure their performance against their strategic
goals ...Customer satisfaction ratings Leading KPIs Indicators that predict future performance
...
Indicators 
They can be categorized into various types, including financial, operational, and
customer-related indicators
...organizations to: Monitor Performance: Indicators provide a snapshot of how well an organization is performing against its
goals and objectives
...
Strategy 
Market Analysis Predictive analytics helps businesses analyze market trends,
customer behavior, and competitive dynamics
...Developing a Strategic Plan Creating a strategic plan involves several key steps that align an organization's
goals with its resources and capabilities
...
Building a BI Strategy for Growth 
Define Business
Goals Identify the primary objectives of the organization and how BI can support these goals
...Improve
customer satisfaction scores by 15% over the next six months
...
Performance Review 
Assessment of Employee Performance: To evaluate how well employees are meeting their job responsibilities and performance
goals ...Sales Performance Revenue generated, number of new clients acquired
Customer Service Customer satisfaction score, response time Project Management On-time delivery rate, budget adherence
...
Metrics 
In a business context, metrics can take various forms, including financial ratios, operational statistics, and
customer satisfaction scores
...Goal Setting: Metrics help organizations set realistic and measurable
goals, facilitating progress tracking
...
Key Metrics for Decision Making 
against
goals Identify trends and patterns Allocate resources effectively Improve operational efficiency Enhance
customer satisfaction Types of Key Metrics Key metrics can be categorized into several types, each serving a specific purpose in decision-making:
...
Key Performance Indicators in BI 
They are used to gauge performance against strategic
goals and objectives
...Qualitative KPIs Non-numerical metrics that assess subjective factors, such as
customer satisfaction levels
...
Understanding Marketing Metrics 
These metrics provide valuable insights into
customer behavior, campaign performance, and overall business health
...businesses should consider the following best practices: Set Clear Objectives: Define specific and measurable marketing
goals to guide metric selection
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