Customer Satisfaction Surveys
Management Reporting
Statistical Analysis
Natural Language
Market Segmentation
Research
Analyzing Business Insights
Brand Monitoring
Textual Analysis Techniques 
It encompasses a wide range of methodologies and tools that can be applied to various types of text, including
customer feedback, social media posts, emails, and more
...techniques are employed include: Customer Feedback Analysis: Organizations analyze customer reviews and feedback to gauge
satisfaction levels and identify areas for improvement
...Human Resources: Textual analysis can be used to analyze employee feedback and engagement
surveys to improve workplace culture
...
Data-Driven Insights 
Customer Understanding: Insights derived from customer data can enhance marketing strategies and improve customer
satisfaction ...involves several key steps: Data Collection: Gathering relevant data from various sources, such as market research,
surveys, and transaction records
...
Management Reporting 
Sales Reports Reports that analyze sales performance, including sales volume, revenue, and
customer acquisition
...Customer
Satisfaction Score: Assesses customer satisfaction levels through
surveys and feedback
...
Statistical Analysis 
Enhancing Marketing Strategies: Statistical tools can help in segmenting
customers, analyzing campaign effectiveness, and predicting customer preferences
...Human Resources Statistical analysis is used in HR for employee performance evaluation, recruitment analysis, and employee
satisfaction surveys ...
Natural Language 
It enables machines to interact with humans in a more intuitive manner, allowing for a wide range of applications, from
customer service chatbots to sentiment analysis tools
...24/7 availability, reduced operational costs, and improved customer
satisfaction ...Sentiment Analysis Analyzing customer feedback from social media, reviews, and
surveys to gauge public sentiment
...
Market Segmentation 
can tailor their products, services, and marketing strategies to meet the specific needs of each segment, thereby enhancing
customer satisfaction and loyalty
...for Market Segmentation Various tools and techniques can be employed to conduct market segmentation effectively:
Surveys and Questionnaires: Collect data directly from consumers to understand their preferences and behaviors
...
Research 
This type of analytics is essential for organizations as it helps them understand their performance,
customer behavior, and market trends
...research in descriptive analytics: Data Collection: Gathering relevant data from various sources such as databases,
surveys, and external datasets
...Case Study 3: Financial Services A financial institution leveraged descriptive analytics to assess customer
satisfaction levels
...
Analyzing Business Insights 
and patterns in historical data Providing insights for future decision-making Facilitating better understanding of
customer behaviors and preferences Common Techniques Used in Descriptive Analytics Technique Description Use Cases
...Customer
satisfaction surveys, employee performance reviews Importance of Analyzing Business Insights Analyzing business insights is essential for organizations to remain competitive and make informed decisions
...
Brand Monitoring 
Customer Engagement: Facilitates improved interaction with customers through timely responses
...Surveys and Polls: Collecting structured feedback from customers regarding their perceptions and experiences
...Net Promoter Score (NPS): A metric that gauges customer loyalty and
satisfaction ...
Criteria 
Product Launch Analysis
Customer Satisfaction Score Measure of customer satisfaction based on feedback and
surveys post-launch
...
Frischluft Franchise in Österreich
Der Trend zum Outdoor Sport wurde vor Jahren erkannt und das erste Franchise-Unternehmen in diesem Bereich gegründet. Erfahrung aus zahlreichen Kursen und Coachings helfen bei der Gründung. Aktuelle Tipps auch hier: Google FranchiseCHECK Frischluft oder auch Twitter Frischluft und facebook ...