Customer Sentiment
User Data
Utilize Data for Effective Change Management
Analyzing Market Trends
Market Research
Social Media
Developments
Using Statistics for Predictive Analytics
Using SVM for Classification Problems 
Applications of SVM in Business SVM has found numerous applications in various business domains, including:
Customer Segmentation: Classifying customers based on purchasing behavior to tailor marketing strategies
...Sentiment Analysis: Classifying customer feedback as positive, negative, or neutral to gauge brand perception
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Knowledge 
techniques in text analytics include: Technique Description Application
Sentiment Analysis Assessing the sentiment expressed in text
...Customer feedback analysis Topic Modeling Identifying topics within a collection of documents
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User Data 
Customer Retention Analyzing user data helps identify at-risk customers and implement strategies to improve retention rates
...Social Media Monitoring: Analyzing user interactions and
sentiments on social media platforms to gather insights about brand perception
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Utilize Data for Effective Change Management 
organizations identify the need for change by analyzing: Performance metrics Employee feedback Market trends
Customer satisfaction scores For example, a decline in customer satisfaction scores may indicate a need to change service delivery methods
...to change Understanding the reasons behind resistance Developing targeted communication strategies For example,
sentiment analysis on employee feedback can reveal common concerns about the change, enabling management to address these issues directly and foster a supportive environment
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Analyzing Market Trends 
By understanding these trends, businesses can optimize their strategies, enhance
customer satisfaction, and ultimately drive profitability
...Sentiment Analysis Evaluating consumer sentiments through social media and online reviews to gauge market perception
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Market Research 
Social Media Monitoring Tracking social media platforms for consumer
sentiment ...Understanding brand perception and
customer feedback
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Social Media 
Impact on Business Social media has revolutionized the way businesses operate, providing new avenues for marketing,
customer engagement, and data collection
...Sentiment Analysis: Using natural language processing to assess public perception of a brand
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Developments 
Natural Language Processing (NLP): Utilization of NLP techniques to analyze unstructured data, such as
customer feedback and social media interactions
...Sentiment Analysis: Analyzing customer sentiments from social media and reviews to inform marketing strategies
...
Using Statistics for Predictive Analytics 
Customer churn prediction, credit scoring Decision Trees A model that uses a tree-like graph of decisions and their possible consequences
...Social Media Data: Insights from social platforms regarding customer
sentiment and trends
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Definition 
language processing (NLP), machine learning, and statistical methods to analyze unstructured data sources such as social media,
customer feedback, and documents
...Sentiment Analysis: The process of determining the emotional tone behind a body of text to understand the attitude, opinions, and emotions expressed
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Eine Geschäftsidee ohne Eigenkaptial 
Wenn ohne Eigenkapital eine Geschäftsidee gestartet wird, ist die Planung besonders wichtig. Unter Eigenkapital zum Selbstständig machen versteht man die finanziellen Mittel zur Gründung eines Unternehmens. Wie macht man sich selbstständig ohne den Einsatz von Eigenkapital? Der Schritt in die Selbstständigkeit sollte gut überlegt sein ...