Customer Service
Measurement
Managing Data Insights
Supply Chain Management
Drive Employee Engagement
Comprehensive Analysis of Sales Trends
Market Analysis
Enhancing Business Performance through Data
How Data Analysis Drives Innovation 
It is a critical process that helps businesses understand their operations,
customers, and market trends
...Innovation Data analysis plays a pivotal role in innovation by providing insights that lead to new ideas, products, and
services
...
Measurement objectives Identify areas for improvement Make informed strategic decisions Enhance operational efficiency Improve
customer satisfaction Types of Measurement There are several types of measurement commonly used in business analytics and intelligence:
...Churn Rate Lagging Indicates the percentage of customers who stop using a product or
service ...
Managing Data Insights These insights can drive strategic decisions, enhance operational efficiency, and improve
customer experiences
...Customer Understanding: Analyzing customer data helps businesses tailor their products and
services to meet customer needs
...
Supply Chain Management (K)
Supply Chain Management (SCM) is the management of the flow of goods and
services and includes all processes that transform raw materials into final products
...It involves the active streamlining of a business's supply-side activities to maximize
customer value and gain a competitive advantage in the marketplace
...
Drive Employee Engagement Engaged employees are more likely to be productive, provide better
customer service, and contribute positively to the workplace culture
...
Comprehensive Analysis of Sales Trends Market Segmentation: Analyzing trends within specific
customer segments or demographics
...Google Analytics A web analytics
service that tracks and reports website traffic, useful for understanding online sales trends
...
Market Analysis It includes evaluating the market size, market trends,
customer segments, and competitive environment
...Understanding Consumer Needs: By analyzing consumer preferences and behaviors, businesses can tailor their products and
services to meet specific demands
...
Enhancing Business Performance through Data allows organizations to extract valuable insights from their data, leading to improved strategies, operational efficiency, and
customer satisfaction
...Dashboard creation, reporting Microsoft Power BI A business analytics
service that provides interactive visualizations and business intelligence capabilities
...
Insight Analysis Identifying Trends: Organizations can identify market trends and
customer preferences, allowing them to adapt quickly
...Self-
Service Analytics: More businesses are empowering non-technical users with self-service analytics tools
...
BI Tools for Enhanced Business Performance analyze, and visualize data, providing insights that can lead to improved operational efficiency, increased revenue, and better
customer satisfaction
...Organizations already using Microsoft products Qlik Associative data model, Self-
service BI, Collaborative analytics Companies needing flexible and interactive analytics Looker Data exploration,
...
Selbstständig machen mit Ideen 
Der Weg in die Selbständigkeit beginnt nicht mit der Gründung eines Unternehmens, sondern davor - denn: kein Geschäft ohne Geschäftsidee. Eine gute Geschäftsidee fällt nicht immer vom Himmel und dem Gründer vor die auf den Schreibtisch ...
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