Customer Service
Real-Time Analytics for Business Decisions
Objectives
Analyzing Text Data
Data Mining for Business Performance Analysis
Big Data and Digital Transformation
Predictive Techniques for Business Growth
E-commerce
Tools 
SAS Predictive Advanced analytics, machine learning, data mining Risk assessment,
customer segmentation Alteryx Prescriptive Data blending, predictive analytics, spatial analytics Market
...Features Use Cases QlikView Associative data model, self-
service BI, interactive dashboards Sales analysis, operational reporting Looker Data exploration, custom reporting,
...
Real-Time Analytics for Business Decisions This capability plays a crucial role in enhancing business operations, improving
customer experiences, and driving strategic initiatives
...including: Retail: Monitoring customer behavior and inventory levels to optimize stock management and improve customer
service ...
Objectives Customer Insights: Gaining a deeper understanding of customer behavior and preferences
...Innovation Fostering a culture of innovation by leveraging data insights for product and
service development
...
Analyzing Text Data With the rise of big data, the importance of text analytics in understanding
customer sentiment, market trends, and operational efficiency has become increasingly significant
...analytics to: Understand customer feedback and sentiment Identify market trends and patterns Enhance customer
service and engagement Support decision-making processes Types of Text Data Text data can be categorized into several types, each requiring specific analytical approaches:
...
Data Mining for Business Performance Analysis Some notable applications include:
Customer Relationship Management (CRM): Analyzing customer data to improve
service and enhance customer satisfaction
...
Big Data and Digital Transformation hand, is the process of leveraging digital technologies to fundamentally change how businesses operate and deliver value to
customers
...Innovation and New Business Models Insights derived from Big Data can lead to innovative products and
services, fostering: New revenue streams Agility in responding to market changes Collaboration across industries 4
...
Predictive Techniques for Business Growth These techniques help organizations make informed decisions, optimize operations, and enhance
customer experiences
...Enhanced Customer Experience: Understanding customer behavior allows for personalized marketing and
service delivery
...
E-commerce (K)
E-commerce, or electronic commerce, refers to the buying and selling of goods and
services over the internet
...Benefits of E-commerce E-commerce offers numerous advantages for both businesses and consumers: Convenience:
Customers can shop 24/7 from anywhere with internet access
...
Key Performance Indicators Finance
Customer Acquisition Cost (CAC) Total cost of acquiring a new customer, including marketing and sales expenses
...Customer
Service Challenges in Implementing Key Performance Indicators While KPIs are valuable, organizations may face challenges in their implementation: Data Quality: Inaccurate or inconsistent data can lead to misleading KPI results
...
Data Mining for Analyzing User Behavior process leverages various techniques and tools to uncover patterns and insights that can inform strategic decisions, improve
customer experiences, and enhance overall business performance
...Healthcare Analyzing patient data to improve
service delivery and outcomes
...
Eine Geschäftsidee ohne Eigenkaptial 
Wenn ohne Eigenkapital eine Geschäftsidee gestartet wird, ist die Planung besonders wichtig. Unter Eigenkapital zum Selbstständig machen versteht man die finanziellen Mittel zur Gründung eines Unternehmens. Wie macht man sich selbstständig ohne den Einsatz von Eigenkapital? Der Schritt in die Selbstständigkeit sollte gut überlegt sein ...
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