Descriptive Metrics
User Feedback
Sustainability
Maximizing Operational Performance
Leveraging Data for Strategic Insight
Building a Data-Driven Marketing Strategy
Vision
Building Data-Driven Businesses
Leverage Data for Operational Excellence 
Type of Analytics Description Application
Descriptive Analytics Analyzes historical data to understand what has happened in the past
...Organizations should regularly review their processes and performance
metrics to identify areas for improvement
...
User Feedback Supports Data-Driven Decisions: User feedback provides qualitative data that complements quantitative
metrics, leading to well-rounded business strategies
...Key techniques include:
Descriptive Statistics: Summarizing data using measures such as mean, median, and mode
...
Sustainability Business analytics can be categorized into three main types:
Descriptive Analytics: Analyzes historical data to understand past performance
...Increased Transparency: Businesses will be expected to disclose sustainability
metrics and practices
...
Maximizing Operational Performance It encompasses various
metrics that measure how well an organization utilizes its resources to achieve its goals
...into three main types: Type Description
Descriptive Analytics Analyzes historical data to understand what has happened in the past
...
Leveraging Data for Strategic Insight Types of Data Analytics
Descriptive Analytics: Focuses on summarizing historical data to identify trends and patterns
...Internal Data: Data generated from within the organization, such as sales records, customer feedback, and operational
metrics ...
Building a Data-Driven Marketing Strategy Social Media Analyzing interactions and engagement
metrics on social media platforms to gauge brand sentiment
...This involves:
Descriptive Analytics: Understanding past performance through historical data
...
Vision Unlike
descriptive analytics, which focuses on what has happened, and predictive analytics, which forecasts future outcomes, prescriptive analytics suggests specific actions to achieve desired results
...Measure Success: Establish
metrics to evaluate the effectiveness of actions taken towards achieving the vision
...
Building Data-Driven Businesses Collection: Gathering relevant data from various sources, including customer interactions, market trends, and operational
metrics ...Types of Data Analytics Data analytics can be categorized into three main types:
Descriptive Analytics: Analyzes historical data to understand what has happened in the past
...
Data-Driven Solutions for Businesses Monitoring and Evaluation: Continuous monitoring of outcomes and performance
metrics is essential to assess the effectiveness of data-driven solutions and make necessary adjustments
...Data-driven solutions can be categorized into several types, each serving a specific purpose within an organization:
Descriptive Analytics: Focuses on summarizing historical data to understand what has happened in the past
...
Supporting Evidence-Based Decision Making principles: Data-Driven Insights: Decisions should be based on data collected from various sources, including internal
metrics and external market research
...Type of Analytics Description Purpose
Descriptive Analytics Analyzes historical data to understand what has happened
...
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