Descriptive Reports
Data Usage
Analyzing Customer Behavior Through Data
Using Data Analysis for Competitive Strategy
Understanding Analytics in Business Context
Knowledge
Applying Data Analysis to Real-World Problems
Actionable Insights
Data 
The key components of data analytics include:
Descriptive Analytics: Analyzing historical data to understand what has happened in the past
...Reporting Tools: Generating
reports and dashboards to visualize data trends and performance metrics
...
Data Usage Type of Data Description Common Use Cases
Descriptive Data Data that provides insights into past events and trends
...Sales
reports, customer feedback analysis
...
Analyzing Customer Behavior Through Data Description Use Case Google Analytics A web analytics service that tracks and
reports website traffic
...
Using Data Analysis for Competitive Strategy Methodology Description Applications
Descriptive Analysis Summarizes historical data to identify patterns and trends
...Sales
reports, customer segmentation
...
Understanding Analytics in Business Context The most common types include:
Descriptive Analytics: This type focuses on summarizing historical data to understand what has happened in the past
...It often involves the use of dashboards and
reports ...
Knowledge Key aspects of business analytics include:
Descriptive Analytics: Involves analyzing historical data to identify trends and patterns
...Reporting: The generation of periodic
reports to inform stakeholders about business performance
...
Applying Data Analysis to Real-World Problems Methodology Description Use Cases
Descriptive Analysis Summarizes historical data to identify trends and patterns
...Sales
reports, customer feedback analysis
...
Actionable Insights Market Research Studies and
reports that analyze market conditions and consumer behavior
...Types of Actionable Insights Actionable insights can be categorized into several types based on their application:
Descriptive Insights: Provide an overview of historical data and trends
...
Insights from Data Type of Analysis Description Applications
Descriptive Analysis Summarizes historical data to understand what has happened
...Sales
reports, performance metrics Diagnostic Analysis Examines data to understand why something happened
...
Data Interpretation serving different analytical needs: Technique Description Use Cases
Descriptive Statistics Summarizes data through measures such as mean, median, and mode
...Presentations,
reports, dashboards
...
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