Descriptive Reports
Directions
Using Data Analysis for Project Management
Using Data Analysis for Growth
Data Analysis as a Decision-Making Tool
Improving Employee Productivity with Insights
Capabilities
Enhancing Decision-Making Processes
Maximize Business Impact 
Market Research Information gathered from surveys, focus groups, and industry
reports ...Some common techniques include:
Descriptive Analysis: Summarizing historical data to understand past performance
...
Directions 1 Key Directions in Business Analytics
Descriptive Analytics: Focuses on summarizing past data to identify trends and patterns
...Generating
reports for business performance tracking
...
Using Data Analysis for Project Management Stakeholder Engagement: Presenting data-driven
reports can enhance communication with stakeholders, fostering transparency and trust
...Methodology Description Use Cases
Descriptive Analysis Summarizes historical data to identify patterns and trends
...
Using Data Analysis for Growth that businesses can employ for effective data analysis: Technique Description
Descriptive Analysis Summarizes historical data to understand what has happened in the past
...Google Analytics: A web analytics service that tracks and
reports website traffic
...
Data Analysis as a Decision-Making Tool Common methods include:
Descriptive Analysis: Summarizes historical data to identify trends
...Advanced analytics and data science Google Analytics A web analytics service that tracks and
reports website traffic
...
Improving Employee Productivity with Insights Type Description Use Cases
Descriptive Analytics Analyzes historical data to understand what happened in the past
...Performance
reports, employee turnover analysis Predictive Analytics Uses statistical models to predict future outcomes based on historical data
...
Capabilities Google Data Studio A free tool for creating customizable
reports and dashboards from various data sources
...Common statistical techniques include: Technique Description
Descriptive Statistics Summarizes and describes the main features of a dataset
...
Enhancing Decision-Making Processes Type of Analysis Description Use Cases
Descriptive Analysis Summarizes past data to understand what has happened
...Sales
reports, customer feedback analysis Diagnostic Analysis Explains why something happened by identifying correlations
...
Leveraging Data for Insights Methodology Description Use Cases
Descriptive Analysis Summarizes past data to understand what has happened
...Sales
reports, performance metrics Diagnostic Analysis Explains why something happened by identifying patterns and correlations
...
Insights Application Reporting: Generating
reports that summarize findings and insights for stakeholders
...Type Description Example Tools
Descriptive Analytics Analyzes historical data to understand what happened in the past
...
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