Interaction Mapping
Data Mining Techniques in Public Relations
Enhancing Customer Experience
Visualizing Customer Behavior Insights
Tasks
Data Mining Techniques in Public Relations 
Analytics Metric Description Engagement Rate Measures the level of
interaction (likes, shares, comments) with content
...Relationship
Mapping: Visualizing connections between stakeholders and audiences
...
Enhancing Customer Experience Overview Customer experience encompasses the
interactions and perceptions that a customer has with a brand throughout their entire journey
...experience involves several key components: Component Description Customer Journey
Mapping Visual representation of the customer’s interactions with the brand across various touchpoints
...
Visualizing Customer Behavior Insights They are particularly useful for: Understanding customer
interactions on websites
...Mapping out touchpoints for effective engagement
...
Tasks Decision Trees A flowchart-like structure that helps in making decisions by
mapping out possible consequences
...Robotics: Teaching robots to perform tasks through
interaction with their environment
...
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