Marketing Insights
Metrics Dashboard
Data Presentation Techniques
Strategic Planning through Data Analysis
Applications of Text Analytics in Business Intelligence
Statistical Analysis of Business Performance
Metrics
Leveraging Text Analytics for Operational Improvements
Networks 
Collaboration: Through networks, teams can collaborate effectively, sharing
insights and resources that enhance decision-making processes
...Marketing Businesses leverage social networks for targeted marketing campaigns, using data analytics to identify potential customers and tailor messages accordingly
...
Predictive Models in Data Mining 
Some of the most notable applications include:
Marketing: Predicting customer behavior, segmenting customers, and optimizing marketing campaigns
...Exploratory Data Analysis (EDA): Analyzing the data to identify patterns and
insights ...
Big Data Applications in Hospitality 
Key applications include: Personalized
Marketing: Utilizing customer data to create targeted marketing campaigns based on past behaviors and preferences
...Revenue Management Revenue management is critical in the hospitality industry, and Big Data provides valuable
insights that can significantly enhance profitability
...
Metrics Dashboard 
They are used across various industries and functions, including:
Marketing Sales Finance Operations Customer Service Key Components of a Metrics Dashboard Metrics dashboards typically include several key components, which may vary depending on the specific needs of the organization
...Strategic Dashboards: Provide high-level
insights into organizational performance and long-term goals
...
Data Presentation Techniques 
They enable organizations to effectively communicate
insights derived from data analysis, facilitating informed decision-making
...Applications: Used in
marketing, education, and reporting
...
Strategic Planning through Data Analysis 
The Role of Data Analysis in Strategic Planning Data analysis plays a vital role in strategic planning by providing
insights that inform decision-making
...Marketing: Targeting campaigns and personalizing customer experiences
...
Applications of Text Analytics in Business Intelligence 
It encompasses various techniques for extracting meaningful
insights from unstructured data sources such as social media, customer feedback, emails, and more
...Campaign Analysis: Evaluating the effectiveness of
marketing campaigns based on social media feedback
...
Statistical Analysis of Business Performance 
This analysis provides
insights into various operational metrics, helping organizations make data-driven decisions and improve their overall effectiveness
...analysis can be applied in various business domains, including: Domain Application
Marketing Analyzing customer behavior and segmenting markets for targeted campaigns
...
Metrics 
Satisfaction Score (CSAT) Net Promoter Score (NPS) Customer Lifetime Value (CLV)
Marketing Metrics Conversion Rate Cost Per Acquisition (CPA) Return on Advertising Spend (ROAS) Importance of Metrics
...Select Relevant Metrics: Choose metrics that align with the identified objectives and can provide actionable
insights ...
Leveraging Text Analytics for Operational Improvements 
Text analytics, a subfield of business analytics, involves the process of deriving meaningful
insights from unstructured text data
...Informed product development and
marketing strategies
...
Selbstständig mit einem Selbstläufer 
Der Weg in die Selbständigkeit beginnt mit einer Geschäftsidee und nicht mit der Gründung eines Unternehmens. Ein gute Geschäftsidee mit innovationen und weiteren positiven Eigenschaften wird zum "Geschäftidee Selbstläufer" ...