Marketing Insights
Future of Big Data Analytics
Consumer Feedback
Model
Data Mining and Its Business Applications
Enhancing Decision Making
Data Mining Analytics
Enhancing Performance Measurement through BI
Data Mining Strategies for User Engagement 
It involves the extraction of meaningful patterns and
insights from large datasets
...By understanding the different segments of their user base, businesses can tailor their
marketing strategies and engagement efforts to meet the specific needs of each group
...
Visual Tools for Analysis 
tools leverage graphical representations to simplify data interpretation, making it easier for stakeholders to understand
insights and trends
...Marketing Analytics Marketers utilize visual tools to analyze campaign performance, customer behavior, and market trends
...
Trend Analysis 
This technique is widely used in various fields, including finance,
marketing, and operations, to make informed decisions based on historical data
...The primary goal of trend analysis is to derive actionable
insights to support decision-making processes
...
Future of Big Data Analytics 
Data Analytics refers to the process of examining large and varied data sets to uncover hidden patterns, correlations, and
insights ...Experience: By analyzing customer data, businesses can gain insights into preferences and behaviors, allowing for personalized
marketing strategies and improved customer service
...
Consumer Feedback 
Feedback Consumer feedback is essential for several reasons: Improvement of Products and Services: Feedback provides
insights into what customers like and dislike, allowing businesses to make necessary adjustments
...Marketing Strategies: Tailor marketing campaigns based on consumer preferences and feedback
...
Model 
Informed Decision-Making: By providing
insights into potential future scenarios, models enable businesses to make informed decisions
...Marketing Analytics: Models analyze customer data to optimize marketing campaigns and improve customer targeting
...
Data Mining and Its Business Applications 
As businesses increasingly rely on data to inform their decisions, data mining has become an essential tool for gaining
insights and driving strategic initiatives
...Retail Customer Segmentation Identifying distinct groups of customers to tailor
marketing strategies
...
Enhancing Decision Making 
Enhanced Customer
Insights Organizations can gain deeper insights into customer preferences and behaviors, leading to better-targeted
marketing efforts
...Insights Organizations can gain deeper insights into customer preferences and behaviors, leading to better-targeted
marketing efforts
...
Data Mining Analytics 
It involves the use of advanced analytical techniques to extract valuable
insights that can inform business decisions
...notable applications include: Retail: Understanding customer purchasing behavior, optimizing inventory, and personalizing
marketing strategies
...
Enhancing Performance Measurement through BI 
BI helps organizations make informed decisions by providing actionable
insights based on historical and current data
...Power BI Interactive reports, data connectivity, cloud-based services Financial reporting,
marketing campaign analysis Qlik Associative data indexing, collaborative analytics Inventory management, customer satisfaction measurement
...
Eine Geschäftsidee ohne Eigenkaptial 
Wenn ohne Eigenkapital eine Geschäftsidee gestartet wird, ist die Planung besonders wichtig. Unter Eigenkapital zum Selbstständig machen versteht man die finanziellen Mittel zur Gründung eines Unternehmens. Wie macht man sich selbstständig ohne den Einsatz von Eigenkapital? Der Schritt in die Selbstständigkeit sollte gut überlegt sein ...