Marketing Reporting
Exploring Predictive Analytics Tools Available
Business Trends Through Data Exploration
Streamline Sales Processes
Using Data Analysis to Drive Sales
Supporting Corporate Strategy with Analytics
Crafting Visual Representations for Clients
Utilizing Data for Performance Improvement
Understanding Organizational Analytics 
Reporting: The generation of reports that summarize findings and provide actionable recommendations for stakeholders
...Supply chain optimization,
marketing strategy development
...
Exploring Predictive Analytics Tools Available 
Customer churn prediction, credit scoring,
marketing optimization
...KNIME A user-friendly open-source platform for data analytics,
reporting, and integration
...
Business Trends Through Data Exploration 
Trend Identification: Descriptive analytics helps in identifying trends that can inform
marketing strategies, product development, and customer engagement
...Businesses adopting eco-friendly practices and
reporting on sustainability metrics
...
Streamline Sales Processes 
Improved Accuracy: Streamlined processes reduce the risk of errors in data entry and
reporting, leading to better decision-making
...Email Automation Automates follow-up emails and
marketing campaigns
...
Using Data Analysis to Drive Sales 
Understanding: By analyzing customer data, businesses can gain a deeper understanding of their target audience and tailor their
marketing strategies accordingly
...Sales
reporting, customer segmentation
...
Supporting Corporate Strategy with Analytics 
Analytics Prescriptive analytics can be applied across various business functions to enhance corporate strategy:
Marketing: Optimizing marketing campaigns by analyzing customer segmentation data and predicting customer behavior
...Utilize Advanced Tools: Leveraging modern analytics tools and technologies to streamline data analysis and
reporting ...
Crafting Visual Representations for Clients 
QlikView: A business intelligence tool for data visualization and
reporting ...Case Study 2:
Marketing Campaign Performance A marketing agency used Google Data Studio to represent the performance of various campaigns
...
Utilizing Data for Performance Improvement 
Reporting: Presenting the analyzed data in a clear and concise manner through dashboards, reports, and visualizations
...This may involve integrating data from different departments, such as
marketing, sales, and customer service
...
Data 
Reporting Generating reports that summarize key metrics and performance indicators
...Some notable applications include:
Marketing: Analyzing customer demographics and purchasing behavior to tailor marketing campaigns
...
Business Intelligence 
Reporting Tools: Software applications that allow users to create reports and visualize data, making it easier to interpret and share insights
...Customer Insights BI enables businesses to understand customer behavior and preferences, leading to better-targeted
marketing strategies
...
Geschäftsiee Selbstläufer 
Der Start in die eigene Selbständigkeit beginnt mit einer Geschäftsidee u.zw. weit vor der Gründung des Unternehmens. Ein gute Geschäftsidee mit neuartigen Ideen und weiteren positiven Eigenschaften wird zur
"Selbstläufer Geschäftsidee". Hier braucht es dann nicht mehr viel, bis ein grosser Erfolg entsteht ...