Marketing Reporting
Data Mining for Insights
Data Mining Techniques Summary
Data Analysis Best Practices
Engaging Stakeholders through Visual Data
The Power of Visuals
Objectives
Analytics
Understanding Market Dynamics through Data 
It includes data visualization and
reporting ...Retail: Retailers use data analysis to optimize inventory management, improve customer experience, and personalize
marketing strategies
...
Data Mining for Insights 
Marketing: Targeted advertising and customer segmentation based on buying habits
...KNIME An open-source data analytics,
reporting, and integration platform
...
Data Mining Techniques Summary 
Applications: Recommendation systems, cross-
marketing, and inventory management
...Applications:
Reporting, dashboards, and exploratory data analysis
...
Data Analysis Best Practices 
Supply chain optimization,
marketing strategies
...Business intelligence
reporting ...
Engaging Stakeholders through Visual Data 
Collaborative
reporting and data sharing
...Marketing and content creation
...
The Power of Visuals 
bar charts, they identified peak shopping times and popular products, leading to optimized inventory management and enhanced
marketing strategies
...Case Study 2: Financial
Reporting A financial services firm implemented dashboards to visualize key performance indicators (KPIs) using line graphs and pie charts
...
Objectives 
Achieve a 25% increase in website traffic through targeted digital
marketing campaigns over the next quarter
...Enhance data accuracy in
reporting by implementing new data validation processes within three months
...
Analytics 
Business intelligence,
reporting, and data visualization
...Website performance analysis and digital
marketing optimization
...
Collaboration 
marketing, finance, operations) work together to achieve shared objectives
...Real-Time Collaboration: Teams can work on data analysis and
reporting in real-time, increasing responsiveness to market changes
...
Insights from Visualizations 
Some notable applications include:
Marketing Analytics: Visualizations help in analyzing customer behavior and campaign performance
...Financial
Reporting: Visual representations of financial data can simplify complex reports for stakeholders
...
Mc Shape Peise 
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Telefon: 0178 6649953
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Website: MC-Shape
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