Marketing Reporting
Understanding Customer Needs with BI
Analytics Practices
Business Administration
Utilizing Reports for Decision Making
Market Trends Analysis
Revenue
Utilizing Data for Market Insights
Business Intelligence 
The process typically involves several key components: Data Sourcing Data Warehousing Data Analysis
Reporting Performance Metrics Key Components of Business Intelligence Component Description
...Applications of Predictive Analytics Customer Segmentation: Analyzing customer data to identify distinct segments for targeted
marketing ...
Understanding Customer Needs with BI 
Decision-Making: BI provides data-driven insights that help businesses make informed decisions regarding product development,
marketing strategies, and customer engagement
...Reporting Creating reports that summarize findings and insights for decision-makers
...
Analytics Practices 
Key Techniques Data aggregation Data visualization
Reporting tools Common Tools Used Tool Purpose Tableau Data visualization Excel Data analysis and reporting Power BI
...This practice is crucial for risk management,
marketing strategies, and operational efficiency
...
Business Administration (K) 
It encompasses various functions, including finance,
marketing, human resources, and operations management
...Finance Involves managing the organization's financial resources, including budgeting, forecasting, and financial
reporting ...
Utilizing Reports for Decision Making 
Guides
marketing strategies and product development
...Lack of Standardization: Inconsistent
reporting formats can lead to confusion and misinterpretation of data
...
Market Trends Analysis 
Consumer Insights: Analyzing trends provides insights into consumer preferences and behavior, allowing for better-targeted
marketing strategies
...Website Google Analytics Web analytics service for tracking and
reporting website traffic
...
Revenue 
The Generally Accepted Accounting Principles (GAAP) and the International Financial
Reporting Standards (IFRS) outline the following criteria for revenue recognition: Identification of the contract with a customer
...Marketing Effectiveness: Successful marketing campaigns can drive sales and increase revenue
...
Utilizing Data for Market Insights 
These insights can guide
marketing strategies, product development, and overall business operations
...Reporting: Creating comprehensive reports that compile data findings for stakeholders
...
Data Derivation 
The derived data can be used for predictive modeling,
reporting, and decision-making
...Applications of Data Derivation Data Derivation finds applications across various industries, including:
Marketing: Analyzing customer behavior to optimize marketing strategies
...
Data Analysis as a Decision-Making Tool 
Customer Insights Data analysis reveals customer preferences and behaviors, enhancing
marketing strategies
...Data visualization and
reporting R and Python Programming languages used for statistical analysis and data science
...
Nebenberuflich selbstständig Ideen
Der Trend bei der Selbständigkeit ist auf gute Ideen zu setzen und dabei vieleich auch noch nebenberuflich zu starten - am besten mit einem guten Konzept ...