Marketing Reporting
Analyzing Customer Behavior with BI
Interactive Reports
Analyzing Social Media Trends
Data Analysis for Social Media Insights
Data Automation
Key Tools for Data Analysis
The Role of Social Media in Business Analytics
The Role of Data Analysts in Organizations 
Reporting: Preparing reports that summarize findings and provide actionable recommendations to stakeholders
...Collaboration: Working with other departments, such as
marketing, finance, and operations, to understand their data needs and provide insights
...
Analyzing Customer Behavior with BI 
Key components of BI include: Data Mining
Reporting Performance Metrics Data Visualization Predictive Analytics 2
...Analyzing Customer Behavior Understanding customer behavior is essential for businesses to tailor their products, services, and
marketing strategies
...
Interactive Reports 
Overview Interactive Reports combine traditional
reporting with interactive features that enhance user experience and data exploration
...Marketing Campaign performance analysis and customer segmentation
...
Analyzing Social Media Trends 
Understanding these trends is essential for businesses aiming to enhance their
marketing strategies, improve customer engagement, and drive sales
...Sprout Social A comprehensive social media management tool that offers analytics and
reporting ...
Data Analysis for Social Media Insights 
process is critical for businesses aiming to enhance their online presence, engage with their audience, and optimize their
marketing efforts
...Sprout Social: Offers comprehensive social media analytics and
reporting ...
Data Automation 
Key components of Data Automation include: Data Collection Data Processing Data Analysis Data
Reporting Benefits of Data Automation Implementing Data Automation can provide numerous advantages, including: Benefit Description Increased
...Marketing: Automating customer data analysis to personalize marketing campaigns
...
Key Tools for Data Analysis 
Performance tracking, financial analysis, operational
reporting ...Marketing analytics, web traffic analysis, social media reporting
...
The Role of Social Media in Business Analytics 
social media platforms such as Facebook, Twitter, Instagram, and LinkedIn have become critical channels for communication and
marketing ...Tool Name Features Best For Hootsuite Social media management, scheduling, and
reporting Small to medium businesses Sprout Social Engagement, analytics, and reporting Medium to large enterprises
...
Case Studies in Business Intelligence 
Key components of BI include: Data Mining Online Analytical Processing (OLAP)
Reporting Performance Metrics and Benchmarking Data Visualization 2
...The company analyzes transaction data to tailor its
marketing strategies
...
Analytics Techniques 
Reporting, dashboards, and presentations
...Some common applications include:
Marketing Analytics - Analyzing consumer behavior and campaign performance
...
Selbstständig machen z.B. nebenberuflich!
Der Trend bei der Selbständigkeit ist auf gute Ideen zu setzen und dabei vieleich auch noch nebenberuflich zu starten - am besten mit einem guten Konzept ...