Marketing Reporting
Understanding Organizational Analytics
Exploring Predictive Analytics Tools Available
Business Trends Through Data Exploration
Streamline Sales Processes
Using Data Analysis to Drive Sales
Supporting Corporate Strategy with Analytics
Concepts
Business Intelligence Techniques 
Customer Segmentation: Dividing a customer base into groups for targeted
marketing ...It uses various techniques such as:
Reporting: Generating reports that summarize data and provide insights
...
Understanding Organizational Analytics Reporting: The generation of reports that summarize findings and provide actionable recommendations for stakeholders
...Supply chain optimization,
marketing strategy development
...
Exploring Predictive Analytics Tools Available Customer churn prediction, credit scoring,
marketing optimization
...KNIME A user-friendly open-source platform for data analytics,
reporting, and integration
...
Business Trends Through Data Exploration Trend Identification: Descriptive analytics helps in identifying trends that can inform
marketing strategies, product development, and customer engagement
...Businesses adopting eco-friendly practices and
reporting on sustainability metrics
...
Streamline Sales Processes Improved Accuracy: Streamlined processes reduce the risk of errors in data entry and
reporting, leading to better decision-making
...Email Automation Automates follow-up emails and
marketing campaigns
...
Using Data Analysis to Drive Sales Understanding: By analyzing customer data, businesses can gain a deeper understanding of their target audience and tailor their
marketing strategies accordingly
...Sales
reporting, customer segmentation
...
Supporting Corporate Strategy with Analytics Analytics Prescriptive analytics can be applied across various business functions to enhance corporate strategy:
Marketing: Optimizing marketing campaigns by analyzing customer segmentation data and predicting customer behavior
...Utilize Advanced Tools: Leveraging modern analytics tools and technologies to streamline data analysis and
reporting ...
Concepts Business intelligence,
reporting ...Marketing analytics, performance tracking
...
Crafting Visual Representations for Clients QlikView: A business intelligence tool for data visualization and
reporting ...Case Study 2:
Marketing Campaign Performance A marketing agency used Google Data Studio to represent the performance of various campaigns
...
Utilizing Data for Performance Improvement Reporting: Presenting the analyzed data in a clear and concise manner through dashboards, reports, and visualizations
...This may involve integrating data from different departments, such as
marketing, sales, and customer service
...
Geschäftsiee und Selbstläufer 
Der Weg in die eigene Selbständigkeit beginnt mit einer Geschäftsidee u.zw. vor Gründung des Unternehmens. Ein gute Geschäftsidee mit neuen und weiteren positiven Eigenschaften wird zur
"Geschäftidee u. Selbstläufer" ...
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