Prescriptive Reports
Marketing Analytics
Analytics Tools
Utilizing Data for Strategic Marketing Decisions
Creating Value with Business Intelligence
Understanding Customer Needs through Data
Data Analysis in Technology
Evaluating Operational Data
Financial Analytics (K)
Reporting: Presenting findings through dashboards,
reports, and visualizations to facilitate decision-making
...Prescriptive Analytics Recommends actions based on data analysis to optimize financial performance
...
Marketing Analytics Reporting: Creating
reports and dashboards to visualize data and share findings with stakeholders
...IBM SPSS, SAS
Prescriptive Analytics Suggests actions to achieve desired outcomes based on data analysis
...
Analytics Tools Prescriptive Analytics Tools: These tools recommend actions based on predictive analyses
...Below is a list of some of the most popular analytics tools: Google Analytics: A web analytics service that tracks and
reports website traffic
...
Utilizing Data for Strategic Marketing Decisions It serves as the foundation for more advanced analytics techniques, such as predictive and
prescriptive analytics
...Google Data Studio: A free tool for creating customizable
reports and dashboards
...
Creating Value with Business Intelligence Common techniques include: Descriptive Analytics Predictive Analytics
Prescriptive Analytics Data Visualization Data visualization tools help present data in a visual format, making it easier to identify trends and patterns
...Self-Service BI: Empowering users to create their own
reports and dashboards without IT assistance
...
Understanding Customer Needs through Data Prescriptive Analysis: Provides recommendations for actions based on data analysis outcomes
...Description Use Case Google Analytics A web analytics service that tracks and
reports website traffic
...
Data Analysis in Technology Sales
reports, website traffic analysis Diagnostic Analysis Explains why something happened by identifying patterns and correlations
...Customer churn prediction, sales forecasting
Prescriptive Analysis Recommends actions based on data analysis to achieve desired outcomes
...
Evaluating Operational Data Techniques include: Regression analysis Machine learning algorithms
Prescriptive Analytics: This method recommends actions based on data analysis
...Tableau Data Visualization Creating interactive dashboards and
reports Power BI Business Intelligence Analyzing data and sharing insights across the organization SAS
...
Understanding BI Implementation Frameworks Ad-hoc Reporting, Standardized Reporting, Predictive Analytics,
Prescriptive Analytics Agile BI Focuses on iterative development and quick delivery of BI solutions
...Develop BI Solutions: Build dashboards,
reports, and analytics tools that meet user needs
...
Utilizing Analytics for Performance Measurement Sales
reports, customer feedback analysis
...Prescriptive Analytics Recommends actions to achieve desired outcomes based on data analysis
...
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