Purchase History
Big Data for Personalized Marketing Campaigns
Behavior Tools
Customer Interaction Data Analysis
Big Data Solutions for Marketing
Client Analysis
Drive Customer Engagement with Data
Reporting Customer Insights
Big Data for Personalized Marketing Campaigns 
Email Campaigns Open rates, click rates, and customer responses CRM Systems Customer
purchase history and demographics 2
...
Behavior Tools 
Basket Analysis Market basket analysis is a technique used to identify relationships between products that are frequently
purchased together
...By analyzing browsing
history, purchase patterns, and feedback, these systems can suggest relevant products or services to users, ultimately improving the overall shopping experience and increasing sales
...
Customer Interaction Data Analysis 
data from various customer touchpoints, such as website visits, social media interactions, customer service inquiries, and
purchase history, businesses can identify patterns and trends that can help them optimize their operations and increase customer loyalty
...
Big Data Solutions for Marketing 
Social media interactions Website analytics Customer feedback and surveys Email marketing responses
Purchase history Mobile app usage Key Components of Big Data Solutions Big data solutions for marketing can be broken down into several key components: Data Collection: Gathering
...
Client Analysis 
Behavioral
Purchase history, brand loyalty, and usage frequency
...
Drive Customer Engagement with Data 
Website click-through rates, social media engagement Transactional Data Information on customer
purchases and transactions
...Purchase
history and frequency of purchases Prescriptive Analytics for Enhanced Engagement Prescriptive analytics is a form of advanced analytics that uses data, algorithms, and machine learning to recommend actions
...
Reporting Customer Insights 
Transactional Insights Examining
purchase history and spending patterns
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Understanding Big Data in Retail 
Description Point of Sale (POS) Systems Records sales transactions, providing data on customer
purchases and preferences
...E-commerce Platforms Tracks online shopping behavior, including browsing patterns and purchase
history ...
Data Mining for User Satisfaction 
High levels of customer satisfaction lead to increased loyalty, repeat
purchases, and positive word-of-mouth referrals
...Transactional Data: Purchase
history and behavior data from e-commerce platforms
...
Strategies 
Common segmentation criteria include: Demographic factors (age, gender, income) Behavioral factors (
purchase history, brand loyalty) Geographic factors (location, climate) 4
...
Geschäftsiee und Selbstläufer 
Der Weg in die eigene Selbständigkeit beginnt mit einer Geschäftsidee u.zw. vor Gründung des Unternehmens. Ein gute Geschäftsidee mit neuen und weiteren positiven Eigenschaften wird zur
"Geschäftidee u. Selbstläufer" ...