Purchase History
Predictive Analytics and the Customer Journey
Experience Insights
Comprehensive Customer Insights
Customer Loyalty Strategies
Journey Insights
Evaluating Data for Effective Marketing Strategies
Enhancing Customer Experience with Data
Predictive Analytics and the Customer Journey 
The customer journey refers to the complete experience a customer has with a brand, from the initial awareness to the final
purchase and beyond
...Amazon Amazon utilizes predictive analytics to recommend products to customers based on their browsing and purchasing
history, significantly increasing sales and customer satisfaction
...
Experience Insights 
Here are a few examples: Company Use Case Amazon Utilizes customer data and
purchase history to provide personalized product recommendations to customers, leading to increased sales and customer loyalty
...
Comprehensive Customer Insights 
Purchase History Data on previous purchases can reveal trends and preferences
...
Customer Loyalty Strategies 
loyalty strategies are techniques and approaches implemented by businesses to retain existing customers and encourage repeat
purchases
...Personalized Marketing: Tailoring marketing messages and offers to individual customers based on their preferences and purchase
history can help businesses create a more personalized and engaging experience for customers
...
Journey Insights 
By analyzing the entire customer journey, from the initial interaction with a product or service to post-
purchase support, companies can identify pain points, areas of improvement, and opportunities for upselling or cross-selling
...Customer Behavior Tracking and analyzing how customers behave at each touchpoint, such as browsing patterns, purchase
history, and feedback provided
...
Evaluating Data for Effective Marketing Strategies 
Purchase history, website interactions Psychographic Data Information about consumer attitudes, values, and lifestyles
...
Enhancing Customer Experience with Data 
Customer experience refers to the sum of all interactions a customer has with a company, from initial awareness to post-
purchase support
...Common segmentation criteria include: Demographics Geographic location Purchase
history Engagement level 2
...
Enhancing Customer Loyalty 
This includes: Targeted email campaigns based on
purchase history ...
Data Analysis for Customer Retention 
This can include: Customer demographics
Purchase history Customer feedback and reviews 2
...
Data-Driven Customer Strategy 
Company Strategy Results Amazon Personalized product recommendations based on customer browsing and
purchase history Increased sales and customer engagement Netflix Content recommendations based on viewing history and preferences Improved user
...
Geschäftsiee und Selbstläufer 
Der Weg in die eigene Selbständigkeit beginnt mit einer Geschäftsidee u.zw. vor Gründung des Unternehmens. Ein gute Geschäftsidee mit neuen und weiteren positiven Eigenschaften wird zur
"Geschäftidee u. Selbstläufer" ...