Relationship Sales
Performance Insights
Customer Analytics
Business Forecasting
Forecasting Models
Visibility
Insights into Predictive Analytics Usage
Analyzing Marketing Effectiveness with Data
Building Predictive Models with Data Analysis 
Definition Predictive modeling involves creating a mathematical model that describes the
relationship between a set of independent variables and a dependent variable
...Transaction Records Data collected from
sales, purchases, and other business transactions
...
Performance Insights 
Description Data Collection The process of gathering relevant data from various sources, including
sales, customer feedback, and operational metrics
...Correlation Analysis: Assessing the
relationship between different variables to understand how they influence each other
...
Customer Analytics 
a subset of business analytics that focuses on analyzing customer data to enhance business decisions and improve customer
relationships
...analytics techniques, businesses can forecast future customer actions, optimize marketing strategies, and ultimately drive
sales growth
...
Business Forecasting 
Causal Forecasting: This method establishes a cause-and-effect
relationship between variables to predict future outcomes
...Some key applications include: Application Area Description
Sales Forecasting Predicting future sales based on historical sales data and market analysis
...
Forecasting Models 
Sales forecasting ARIMA (AutoRegressive Integrated Moving Average) Combines autoregressive and moving average models to understand and predict future points
...Model Description Use Case Regression Analysis Examines the
relationship between dependent and independent variables
...
Visibility 
Data Collection The process of gathering relevant data from various sources, including
sales, customer feedback, and market trends
...Customer
Relationship Management (CRM) Systems: Platforms such as Salesforce provide insights into customer interactions and sales performance
...
Insights into Predictive Analytics Usage 
Predictive Analytics Predictive analytics can be applied in several domains within business, including: Customer
Relationship Management (CRM) Marketing Analytics Supply Chain Management Risk Management Financial Forecasting 1
...Financial Forecasting In finance, predictive models can forecast
sales, revenue, and cash flow, helping businesses make informed financial decisions
...
Analyzing Marketing Effectiveness with Data 
Marketing effectiveness refers to the ability of a marketing campaign to achieve desired outcomes, such as increased
sales, brand awareness, or customer engagement
...Customer Lifetime Value (CLV) The total revenue expected from a customer throughout their
relationship with a business
...
Predictive Metrics 
Lifetime Value (CLV) Estimates the total revenue a business can expect from a customer over the duration of their
relationship ...Marketing and
sales strategies to enhance customer retention
...
Interactive Charts that Engage Audiences 
Tracking
sales growth or website traffic
...Analyzing the
relationship between advertising spend and sales revenue
...
Eine Geschäftsidee ohne Eigenkaptial 
Wenn ohne Eigenkapital eine Geschäftsidee gestartet wird, ist die Planung besonders wichtig. Unter Eigenkapital zum Selbstständig machen versteht man die finanziellen Mittel zur Gründung eines Unternehmens. Wie macht man sich selbstständig ohne den Einsatz von Eigenkapital? Der Schritt in die Selbstständigkeit sollte gut überlegt sein ...