Relationship Sales
Marketing Performance
Value Chain
Using Statistics for Predictive Analytics
Trends Analysis for Improvement
Data Mining for Global Strategy
Evaluating Customer Behavior Patterns
Data Analysis Techniques Overview
Understanding Marketing Metrics 
Conversion rate, lead generation,
sales volume Customer Metrics Evaluates customer behavior and satisfaction
...include: Customer Lifetime Value (CLV): The total revenue a business can expect from a single customer throughout their
relationship ...
Marketing Performance Category KPI Description
Sales Performance Sales Growth Measures the increase in sales over a specific period
...Retention Customer Lifetime Value (CLV) Predicts the net profit attributed to the entire future
relationship with a customer
...
Value Chain encompasses every step of the production process, from the initial design and sourcing of materials to the final sale and after-
sales service
...Topics Value Chain Analysis Competitive Advantage Operations Management Supply Chain Management Customer
Relationship Management Autor: MaxAnderson
...
Using Statistics for Predictive Analytics Regression Analysis: Examines the
relationship between dependent and independent variables
...Sales forecasting, price optimization Logistic Regression Used for binary classification problems
...
Trends Analysis for Improvement The analysis typically includes various data sets, such as
sales figures, customer behavior, and operational metrics
...Correlation Analysis Identifying
relationships between variables
...
Data Mining for Global Strategy Association Rule Learning Finding interesting
relationships between variables in large databases
...Forecasting
sales based on economic indicators
...
Evaluating Customer Behavior Patterns businesses can make informed decisions to enhance customer satisfaction, improve marketing strategies, and ultimately drive
sales ...CRM Software Customer
Relationship Management software helps manage customer interactions
...
Data Analysis Techniques Overview Technique Description Example Mean The average value of a dataset Average
sales per month Median The middle value when data is ordered Median income of customers Mode The
...Correlation Analysis - Measures the
relationship between two variables
...
Visualizing Relationships in Business Data Visualizing
relationships in business data is a crucial aspect of business analytics that enables organizations to interpret complex datasets effectively
...Analyzing correlations between
sales and marketing spend
...
Predictive Analytics in Retail Overview Predictive analytics leverages data from various sources, including
sales transactions, customer interactions, and market trends, to forecast future scenarios
...Analytics Data Collection: Gathering relevant data from multiple sources, including point-of-sale systems, customer
relationship management (CRM) systems, and online platforms
...
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