Sales Management
Data Mining for Developing Business Strategies
Actions
Data Mining Strategies
Business Strategies
Evaluating Marketing Performance with Data
Analytical Framework
Signals
Segmentation 
Customer Relationship
Management (CRM): Segmentation aids in personalizing interactions with customers, enhancing engagement and satisfaction
...Sales Strategies: Sales teams leverage segmentation to identify high-potential leads and tailor their approaches accordingly
...
Data Mining 
The concept of data mining has evolved over several decades, tracing its roots back to the fields of statistics and database
management ...Sales forecasting, real estate price prediction Association Rule Learning Discovering interesting relations between variables in large databases
...
Data Mining for Developing Business Strategies 
Risk
Management Predictive analytics can help in identifying potential risks before they occur
...Marketing and
Sales Businesses use data mining to analyze customer data and identify buying patterns, enabling targeted marketing campaigns and personalized offers
...
Actions 
Risk
Management Taking proactive actions can mitigate potential risks before they escalate
...Boosted
sales by 40% in the targeted demographic
...
Data Mining Strategies 
Sales forecasting, risk assessment Association Rule Learning Discovers interesting relations between variables in large databases
...Data Quality
Management High-quality data is crucial for effective data mining
...
Business Strategies 
Risk
Management: Strategies help organizations anticipate potential risks and develop plans to mitigate them
...Sales Forecasting: Predictive models can help organizations forecast sales and adjust their strategies to meet demand
...
Evaluating Marketing Performance with Data 
Customer Relationship
Management (CRM) - Systems like
Salesforce help track customer interactions and sales
...
Analytical Framework 
Sales forecasting, risk assessment
...Case Study 1: Retail Analytics A leading retail chain implemented a predictive analytics framework to optimize inventory
management ...
Signals 
Forecasting
sales trends, stock prices
...Brand reputation
management, market research
...
Trend Forecasting 
Sales forecasting, stock market predictions Regression Analysis Explores the relationship between dependent and independent variables
...Some key areas include: Retail Inventory
Management Product Development Customer Experience Enhancement Finance Investment Strategies Risk Management Technology
...
Nebenberuflich selbstständig 
Nebenberuflich selbständig ist, wer sich neben seinem Hauptjob im Anstellungsverhältnis eine selbständige Nebentigkeit begründet.