Sales Management
Data Mining Techniques Comparison
The Role of Predictive Analytics Today
Data Analysis for Product Development Strategies
Data Collection
Data-Driven Decision Making in Business
Tasks
Understanding Predictive Techniques
Building a Data Mining Framework for Analysis 
Data
Management Tools Software tools used for data storage, retrieval, and management
...sales records, customer databases) External data (e
...
Analyzing Business Data with Statistical Techniques Market Segmentation, Customer Satisfaction Analysis Finance Risk Assessment, Portfolio
Management Operations Quality Control, Supply Chain Optimization Human Resources Employee Performance Analysis, Turnover
...For example, a company may want to test whether a new marketing strategy has significantly increased
sales ...
Data Mining Techniques Comparison Requires labeled data, may overfit Regression Supervised
Sales forecasting, financial analysis Predictive modeling, continuous outcomes Assumes linearity, sensitive to outliers Clustering
...Unsupervised Fraud detection, network security Identifies outliers, useful for risk
management High false positive rate, requires domain knowledge Text Mining Unsupervised Sentiment analysis, document
...
The Role of Predictive Analytics Today Retail Customer segmentation and personalized marketing Increased customer loyalty and
sales Finance Fraud detection and risk
management Reduced financial losses and improved compliance Healthcare Patient outcome
...
Data Analysis for Product Development Strategies SAS: A software suite developed for advanced analytics, business intelligence, and data
management ...Use Multiple Data Sources: Integrate data from various sources, such as customer feedback, market research, and
sales data, for a comprehensive view
...
Data Collection Risk
Management: Understanding data patterns and anomalies can help businesses identify potential risks and mitigate them proactively
...Customer Relationship Management (CRM) Systems: CRMs collect and analyze customer data to improve relationships and
sales strategies
...
Data-Driven Decision Making in Business Business Intelligence: Technologies and strategies used by enterprises for data analysis and
management ...Increased
sales and customer satisfaction
...
Tasks Sales Forecasting: Applying regression analysis to predict future sales based on historical data
...Supply Chain Optimization: Implementing optimization models to enhance inventory
management and reduce costs
...
Understanding Predictive Techniques Supply Chain
Management Predictive analytics optimizes inventory levels, forecasts demand, and improves logistics
...Businesses can use historical
sales data to predict future demand, ensuring they meet customer needs without overstocking
...
Realities Changes in
management and employee engagement strategies
...Gross Profit Margin (Revenue - Cost of Goods Sold) / Revenue Measures profitability relative to
sales ...
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