Sales Management
Evaluating Marketing Campaign Success with Data
Business Metrics
Decision Support
Aligning Business Goals with Data Analysis
Analytical Models
Analyzing Product Trends
Effectiveness
Maximizing Value through Data Analysis 
Enhance customer satisfaction through personalized services Optimize operational processes and reduce costs Improve risk
management by predicting potential issues Support strategic planning and decision-making 2
...Sales reports, customer behavior analysis Diagnostic Analysis Examines data to understand causes of past outcomes
...
Evaluating Marketing Campaign Success with Data 
These objectives may vary widely, from increasing brand awareness to generating leads or boosting
sales ...Sprout Social - A social media
management tool that offers analytics for social campaigns
...
Business Metrics 
Conversion Rate Return on Advertising Spend (ROAS) Customer Lifetime Value (CLV)
Sales Metrics Sales Growth Rate Average Deal Size Sales Cycle Length Lead-to-Customer Ratio Human Resources
...Risk
Management: Metrics assist in identifying potential risks and developing strategies to mitigate them
...
Decision Support 
Components of Decision Support Systems Component Description Database
Management System (DBMS) Stores and manages the data used for analysis and decision-making
...Retail: Enhances customer relationship management,
sales forecasting, and inventory optimization
...
Aligning Business Goals with Data Analysis 
Risk
Management: Understanding data trends can help businesses identify potential risks and develop strategies to mitigate them
...This may involve internal data sources, such as
sales figures, as well as external data, such as market trends
...
Analytical Models 
They are widely used in forecasting
sales, customer behavior, and risk assessment
...credit scoring, fraud detection Operations Supply chain optimization, inventory
management Human Resources Employee performance prediction, turnover analysis Sales
...
Analyzing Product Trends 
process is essential for companies to make informed decisions about product development, marketing strategies, and inventory
management ...Data Source Description Examples
Sales Data Records of product sales over time
...
Effectiveness 
Sales Growth The increase in sales over a specific period, often expressed as a percentage
...This includes: Implementing data
management systems
...
Data Mining in E-commerce: Key Trends 
businesses are increasingly leveraging data mining techniques to enhance customer experiences, optimize operations, and drive
sales ...E-commerce businesses are increasingly using predictive analytics to anticipate customer needs, optimize inventory
management, and enhance marketing strategies
...
Data Analysis for E-commerce Success 
Inventory
Management: Data analysis aids in forecasting demand, thus optimizing stock levels and reducing costs
...Analyzing
sales data to understand peak shopping periods
...
Nebenberuflich (z.B. mit Nebenjob) selbstständig u. Ideen haben
Der Trend bei der Selbständigkeit ist auf gute Ideen zu setzen und dabei vieleich auch noch nebenberuflich zu starten - am besten mit einem guten Konzept ...
Nebenberuflich selbstständig 
Nebenberuflich selbständig ist, wer sich neben seinem Hauptjob im Anstellungsverhältnis eine selbständige Nebentigkeit begründet.