Sales Management
Identify Customer Preferences through Data
Analyzing Market Trends with Data
Measuring Success of Business Strategies
Research
Key Takeaways from Predictive Analysis
Realizing Business Opportunities Through Data
Data Repository
Business Analytics 
Understanding
sales performance over a quarter Data Visualization Graphical representation of data to identify trends
...Retail Analytics: Inventory
management and demand forecasting
...
Identify Customer Preferences through Data 
The main goal is to align products and services with customer needs, thereby driving
sales and fostering loyalty
...SAS - Software suite used for advanced analytics, business intelligence, and data
management ...
Analyzing Market Trends with Data 
Risk
Management: Understanding market fluctuations enables businesses to mitigate risks associated with market volatility
...Sales Data: Internal sales records provide insights into customer purchasing behavior
...
Measuring Success of Business Strategies 
Informed Decision-Making: Data-driven insights allow
management to make strategic adjustments as necessary
...Total
Sales and Marketing Expenses / Number of New Customers Customer Lifetime Value (CLV) Estimates the total revenue a business can expect from a single customer account
...
Research 
Risk
Management: Identifying potential risks and opportunities allows businesses to mitigate losses
...Sales forecasting, risk assessment Time Series Analysis Analyzes data points collected or recorded at specific time intervals
...
Key Takeaways from Predictive Analysis 
Risk
Management: By identifying potential risks and opportunities, organizations can mitigate losses and capitalize on favorable conditions
...Sales forecasting, financial analysis
...
Realizing Business Opportunities Through Data 
Risk
Management: Identifies potential risks and suggests mitigation strategies
...Data Collection The first step involves gathering data from various sources such as: Customer feedback and surveys
Sales and transaction records Market research reports Social media platforms 4
...
Data Repository 
The main types include: Databases: Structured collections of data that are managed by database
management systems (DBMS)
...Some common use cases include: Retail: Analyzing customer behavior and
sales data to optimize inventory and marketing strategies
...
Operations 
In the context of business and business analytics, operations encompass the systematic
management of resources, information, and processes to optimize performance and achieve strategic objectives
...Sales forecasting and demand planning
...
Integration 
Company B: Integrated their supply chain
management system with their ERP software, leading to enhanced operational efficiency
...Company C: Adopted application integration to connect their customer relationship management (CRM) system with their
sales platform, improving sales forecasting
...
Eine Geschäftsidee ohne Eigenkaptial 
Wenn ohne Eigenkapital eine Geschäftsidee gestartet wird, ist die Planung besonders wichtig. Unter Eigenkapital zum Selbstständig machen versteht man die finanziellen Mittel zur Gründung eines Unternehmens. Wie macht man sich selbstständig ohne den Einsatz von Eigenkapital? Der Schritt in die Selbstständigkeit sollte gut überlegt sein ...